Are you looking for a way to increase the value of your business? If so, a mobile app might do the trick. Mobile apps can add a lot of value to your business by helping you ...
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Since the start of the pandemic, a 300% increase in cybercrime has been reported by the FBI. In the wake of COVID-19, many employers were abruptly forced to implement remote work as a way to protect ...
Since the start of the pandemic, a 300% increase in cybercrime has been reported by the FBI. In the wake of COVID-19, many employers were abruptly forced to implement remote work as a way to protect ...
Perhaps you are familiar with what is known as the marketing or purchase funnel, which is segmented into four stages – Attention, Interest, Desire and Action (AIDA). It’s a highly-regarded, long-held marketing funnel concept. It’s also a ...
I don’t fish often, but when I do it’s with the intent of catching something worth eating.Over the years, I’ve caught lots of things that did not fit that description: tree branches, an old shoe, turtles ...
If you want email to be an effective part of your marketing strategy, it’s not enough just to create messages that people read. To use email marketing successfully, you need to create campaigns that your audience ...
Conversion Rate Optimization (CRO) is the practice of creating a pleasing user experience for a website, email, or landing page visitor with the goal of increasing the percentage of visitors that convert into customers. (And we ...
The number one goal of any email marketing campaign is to convert list members into customers. In order for that to happen, they have to first open your email. And, in order for that to happen ...
After an excruciating past few months of having our businesses shut down, the U.S. is slowly beginning to reopen the economy. As a business owner, however, you may be opening up to a market that has ...
Considerable amount of time and effort goes into creating a newsletter, and you want everyone to know about it when it's done. When open and click-through rates (CTR) are high, you feel a sense of pride and ...