It’s become commonplace to find social media icons on business websites that link to social networks where the company has a presence.But why should your site have them and what purpose do they serve?The answer can ...
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Perhaps you are familiar with what is known as the marketing or purchase funnel, which is segmented into four stages – Attention, Interest, Desire and Action (AIDA). It’s a highly-regarded, long-held marketing funnel concept. It’s also a ...
I don’t fish often, but when I do it’s with the intent of catching something worth eating. Over the years, I’ve caught lots of things that did not fit that description: tree branches, an old shoe, ...
If you want email to be an effective part of your marketing strategy, it’s not enough just to create messages that people read. To use email marketing successfully, you need to create campaigns that your audience ...
Conversion Rate Optimization (CRO) is the practice of creating a pleasing user experience for a website, email, or landing page visitor with the goal of increasing the percentage of visitors that convert into customers. (And we ...
The number one goal of any email marketing campaign is to convert list members into customers. In order for that to happen, they have to first open your email. And, in order for that to happen ...
Considerable amount of time and effort goes into a newsletter finished product, and you want everyone to know about it when it's done. So how do you get people improve your email click-through rates? When open and ...
With the majority of Americans under a stay-at-home order, boredom is reaching new heights. It has become so prevalent, in fact, that people are spending more time in their inboxes and actually reading emails! Cleary, it's time to ...