The average business email user receives upwards of 120 emails per day, with many messages triggered by automated campaigns focused more on sales quotas than customer needs. For subscribers, the result is email fatigue, eroding trust in senders and increased unsubscribes.Fortunately, artificial intelligence can transform tired old email marketing approaches into strategies that demonstrate genuine …
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Sending out mass emails can be a great way to promote your business, but if you’re not careful, you might end up getting flagged as a spammer. If this happens, your efforts may be all for naught and a big waste of time and money. To help you efficiently use bulk email when growing your business, we’ve …
These days, there’s a lot of debate surrounding which marketing tactic is better: email marketing or social media marketing? The answer, like most things in life, is “it depends”. It depends on your business, it depends on your target market, and it depends on your goals. Let’s take a look at the pros and cons of each …
Are you struggling to keep your email list engaged? Are subscribers not opening your emails, or worse, unsubscribing altogether? Billions of emails go unread every day as people become overwhelmed with the hundreds they receive daily. Unread emails can drastically affect your email deliverability. Fortunately, there’s a solution: An email re-engagement campaign.What is an email re-engagement campaign?This type of …
Which is more effective, SMS marketing or email marketing? This is a common question, but not a helpful one to ask. It’s sort of like asking, “Which is more effective at unscrewing a screw, a phillips or a flathead?” The answer is: it depends on what you’re trying to accomplish–and both can be equally as effective. Email …
Are you having a hard time getting your emails delivered to your subscribers’ inboxes? If so, you’re not alone. Many business owners struggle with this issue everyday, and it can severely impact your conversion rates. Fortunately, by understanding the top 10 reasons why your emails may be hitting the spam folder, you can take steps to correct your …
Email marketing can be one of the most powerful tools a business has in its marketing arsenal. It allows you to communicate with your customers and followers on a regular basis, building trust and loyalty over time. Getting started with email marketing can be a complicated and grueling task, but it doesn’t have to be. These four …
Are you struggling to get your emails delivered to your subscribers’ inboxes? If so, you’re not alone. This is such a defeating problem for many business owners and can be a major blow to your conversion rates. Fortunately, with these 4 tips for improving your email deliverability, there’s hope. 1. Check your email list frequently for invalid email addresses …
Email marketing is a great way to reach out to your customers and generate leads. However, if your email landing page isn’t converting, then you’re wasting your time. The last thing you want is for all that effort you spent creating content, generating a subscriber list, and scheduling your emails to be for nothing. To make the most …