Email marketing is a great way to reach out to your customers and generate leads.
However, if your email landing page isn’t converting, then you’re wasting your time.
The last thing you want is for all that effort you spent creating content, generating a subscriber list, and scheduling your emails to be for nothing.
To make the most out of your campaign and increase your email landing page conversions, you’ll want to take these tips into consideration:
1. Implement an SEO strategy
If you want to increase conversions, you need to make sure your landing page is ranking in Google. The best way to go about this is by implementing an effective SEO strategy.
Fortunately, this process shouldn’t take very long given that it’s only one page.
Start by adding relevant keywords. For example, if you’re trying to increase conversions on a landing page for your digital marketing course, you might want to include keywords like “internet marketing course,” “digital marketing course,” and “digital marketing training” in your copy.
People searching for these keywords are likely sales-qualified leads ready to make a purchase, which is exactly what you’re looking for.
2. Create contests
Creating contests is one of the most enjoyable aspects of marketing. By sending out emails announcing a contest and directing people to your landing page, you can increase open rates and conversions significantly.
This is also a great way to gather more information on your audience. When someone enters your contest, they’re likely to provide their name, phone, and email address so they can be notified if they win. This gives you the opportunity to follow up with them after the contest is over and convert them into a customer.
3. Email your existing subscribers
Your current email list is a valuable asset. Why not put it to good use?
Email your existing subscribers and let them know about the contest or sale you’re running on your landing page. Make sure to test different methods to see what works best for your business. Then, adjust your strategy accordingly. The more you experiment, the better results you’ll see!
4. Utilize PR
Public relations are a great way to increase email landing page conversions.
When done correctly, PR can help get your website in front of new audiences and generate links back to your site. This will help improve your SEO ranking and increase traffic to your landing page.
To get started, reach out to journalists who cover the topic that your landing page is about. Send them a brief email explaining what you do and why they should write about it. If you have any data or statistics to support your claims, be sure to include those as well.
Be prepared for some rejection, but don’t let that stop you from trying. Persistence is key when it comes to PR. Keep pitching journalists until you find one who’s interested in writing about your business.
Once you’ve successfully had a piece published, send it out to your email list. This will help build your credibility significantly, and in turn, increase your conversions.
5. Implement a social media marketing strategy
By promoting your landing page on social media, you can reach a large, interested audience and drive more people to subscribe to your newsletter. In addition, social media is a great way to build relationships with potential customers.
When you’re promoting your landing page or newsletter on social media, be sure to use relevant hashtags. This will help you reach a larger audience and generate more leads.
In addition, be sure to post interesting content that will encourage people to visit your landing page. If you can get people to migrate from your social media to your landing page, you’re well on your way to increasing conversions!
6. Take advantage of influencer marketing
Partnering with an influencer can help build trust and credibility with potential customers. This will drive more people to your company, encourage them to subscribe to your email list, and therefore, increase email landing page conversions.
When looking for an influencer to partner with, be sure to seek out someone who has a large following and is relevant to your business. Also, make sure their values align with your own.
Once you’ve found the right one, be sure to develop a strong relationship with them. This will help ensure that they’ll be more likely to promote your company to their followers.
7. Repurpose old content
If you’re looking to increase your email landing page conversions, don’t forget about your old content.
By revisiting old content and updating it for a new audience, you can reach a new group of potential customers. In addition, repurposing old content is a great way to improve your SEO ranking.
When updating old content, be sure to make it relevant to your current audience. Also, make sure that it’s formatted for both web and mobile pages. This will help improve your website’s visibility in search engines.
If you’re not sure where to start, take a look at your most popular content from the past couple years and see if there’s anything you can update.
Your email landing page must be relevant to your type of business and the people you’re looking to attract. Keep testing your strategy to discover what works best and optimize accordingly. Not sure where to start? Schedule a free 45-minute strategy session with the experts at Bizzuka for help creating a killer email marketing strategy.