Marketing without strategy is like driving without a destination.
You might not like where you end up.
Fractional Chief Marketing Officers or Chief Marketing Strategists can help you turn your company vision into reality.
Hiring a full-time Chief Marketing Officer doesn't always make financial sense, especially when revenue and growth are stagnant or slow.
Fractional chief marketing officers can rapidly scale your business by taking your growth vision and turning it into actionable strategy.
Your fractional CMO can turn your marketing personnel into a high-performance team without requiring constant oversight and supervision.
What is a fractional CMO?
A fractional CMO will provide you with the best of both worlds: low executive costs combined with highly experienced strategy development and execution.
You'll also receive a comprehensive marketing strategy coupled with executive level oversight to help your team execute precise marketing tactics.
In no time, you'll be expanding your client/patient base and revenue streams without the constant oversight.
Marketing strategy, customer acquisition, and revenue growth are all key focuses of a fractional CMO.
Fractional chief marketing officers are skilled marketing executives who work "fractionally" with your business, focusing on:
- Creating a comprehensive marketing strategy
- Increasing revenue
- Mapping out results-driven marketing campaigns
- Mentoring and managing your marketing team
- Overseeing vendor relationships
- Ensuring team accountability and consistency
- Providing leadership and experience
Critical: The best fractional CMOs will put you in a position to extract themselves as your marketing team becomes more proficient. They'll also help you interview and hire a full-time CMO when your growth and budget allows.
What does a fractional CMO do?
Post-2020, businesses like yours have had to change marketing strategies in every way imaginable.
You've likely had to completely reevaluate how you've executed things in the past.
You probably had to reconsider your entire online and offline marketing strategy.
You're paying closer attention to ratings, reexamining your customer experience, reevaluating methods to encourage repeat purchases, and developing a new focus around new patient/client acquisition.
What to expect
As your fractional CMOs, we collaborate with your executive management team to develop brand marketing strategies. These strategies work to increase net customer revenue and attract the types of clients you enjoy helping.
We have a proven track record of success as well as a repeatable, scalable framework to ensure your objectives are met.
Note: With a fractional executive, you won't be paying a full-time salary, health insurance, sick leave, FICA and FUTA taxes, or vacation pay.
Bizzuka specializes in helping businesses like yours grow faster. We do this by implementing our proven, 6-stage framework, OPTICS™ (Orient, Predict, Target, Implement, Calibrate, Sync).
The OPTICS™ Framework provides a proven and structured way to build high-performing marketing systems and business development teams. These teams will understand and execute your vision with complete confidence, competence, and precision -- without your constant supervision.
We'll start by reviewing your current marketing strategy to see where you might be falling short. Then we'll work with you to determine exactly where you want to go. After that, we'll get a clear picture of your ideal future and develop a robust strategy to help you get there with a holistic approach.
Next, we'll work directly with your team and any outsourced vendors or agencies to ensure they understand your vision, know exactly how to execute the tactics required to achieve that vision, and carry out their responsibilities with clarity and precision.
We'll also work directly with your team and any outsourced vendors or agencies to ensure they understand your vision. They should know exactly how to execute the tactics required to achieve that vision and carry out their responsibilities with clarity and precision.
Finally, we’ll monitor progress on an ongoing basis, focusing on actionable key performance indicators (KPIs) and adjusting as needed to ensure your objectives are met. We’ll review where we are each quarter and compare it to where we said you wanted to be.
Then, based on lessons learned from previous quarters, we’ll help you plan out the next quarter and execute.
Mistakes will be almost non-existent at the end of our time together, staff morale will be infinitely better, and profitability will be exponentially higher.
A Bizzuka fractional CMO will conduct a thorough analysis of your competitive position and advantages. We will also develop a marketing strategy to maximize results, monitor and optimize your KPIs, manage internal and external marketing teams, lead your business development efforts, and much more.
The CMO will be an extension of your team and a powerful partner who is fully vested in your success.
We've been in the trenches for over 30 years, so we know exactly how things should be built and when the workmanship is shoddy.
As a result, we're quite adept at collaborating with agencies and third-party vendors to ensure you get what you pay for. We help you ensure that their deliverables are functional, efficient, effective, and ROI-driven.
Finally, you can count on us to make sure the dollars you spend on marketing and advertising are solid investments that will generate a handsome return.
Patient/client acquisition, business development, and revenue growth
are our key focuses.
Bizzuka specializes in helping businesses like yours grow faster by implementing our proven, 6-stage framework we call “OPTICS™” (Orient, Predict, Target, Implement, Calibrate, Sync).
The OPTICS™ Framework provides a proven and structured way to build high-performing marketing systems and business development teams that understand and execute your vision with complete confidence, competence, and precision without your constant supervision.
Check what our clients say about us
John is equal parts technologist and marketer. He thinks with both sides of the brain, blending the art and science of digital marketing with ease. A pleasure to work with, hardworking, and above all, principled, are all hallmarks of John and his team.
John has always responded quickly, even late at night or holidays. They keep us centered on consistency and always make sure we maintain a professional look and feel – it’s easy to deviate by accident. It is also very nice to know we can reach out to a local contact in a pinch or panic, and receive great customer service.
Director of Information technology
West Feliciana Hospital
Working with John is a pleasure. He is highly professional. John sees the 30,000 foot level, but never lets the details escape him. His ideas and plans are always well thought through, excellently executed, and very meticulously monitored. John adds value in helping us think through and develop our business strategies, and coming up with new ideas that we had not considered. He is a contributor to our business. I highly recommend John.