Artificial Intelligence Meets Its Match: A Call to Unity and Support for Sufferers of MRB Syndrome. 

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April 21, 2024

You're Not Alone: The Truth About MRBS

It’s time to address a somewhat common yet rarely spoken of disorder that affects many of us men: Male Refrigerator Blindness Syndrome (MRBS). Today, I am stepping forward to admit that I, too, have long suffered from this frustrating affliction.

Far too often, men like myself stand befuddled before the open fridge, unable to locate the ketchup that is right in front of our eyes.

Then, in complete resignation, we close the door and ask our wives to locate the seemingly invisible item. The door is opened, the wife glances in what appears to be a mere millisecond, and with a look of both triumph and disgust, she hands us the missing item, closes the door, and walks away shaking her head.

Artificial Intelligence has also proven to be no match for the female in the room. In a scientifically controlled test using my iPhone, I uploaded photos of my refrigerator door to both ChatGPT and Claude. Sadly, after five futile attempts, I discovered that neither AI tool could pinpoint the location of the taco sauce in my refrigerator.

Yet my wife found it instantly.



This puzzling experience has led me to conclude that AI might actually be identifying as male, leading to further complications as we try to eliminate bias in AI large language models (LLMs).

MRBS isn’t just mere forgetfulness or oversight; it’s a full-blown syndrome that requires understanding and support.

For too long, those of us with MRBS have lived in the shadows, wrestling with the shame and guilt of our refrigerator-related shortcomings. 

But I say, no more!

It is time we shed ourselves of this undue burden and come together to share our experiences and coping strategies.

That’s why I am thinking about starting a new support group for men like me. The theme would be simple: "Finding Unseeable Groceries, Getting It Together" or more simply put: FUGGIT.

"FUGGIT" would be more than just a support group; it would be a community of encouragement and mutual assistance. We would meet every Friday, strategically timed to bolster our spirits just after a long week of decision-making at the office, and right before the challenges of the weekend barrage of meals, snacks, and barbecues.

Each session will be a safe space for sharing personal anecdotes, tips on improving our fridge foraging skills, and perhaps most importantly, learning how to find new excuses to send someone else to search the fridge for condiments.

The goal of our gatherings would be clear: to enter the weekend with a positive attitude and keep our self-esteem intact. Weekends often put our MRBS to the test, with family gatherings, game nights, and the continuous navigation of the kitchen.

However, equipped with support and solidarity, we can face these trials head-on.

Membership in "FUGGIT" would be open to anyone finding himself repeatedly victimized by the elusive nature of common condiments and camouflaged leftovers. Together, we can lift each other up, ensuring that no member of our community feels isolated or incompetent due to his syndrome.

Our meetings would not only provide relief but also strategies for overcoming the challenges posed by MRBS.

Let us stand united, with our heads held high, as we tackle Male Refrigerator Blindness Syndrome together.

Remember, you are not alone in your search for the invisible olives, the hidden ham, or the transparent taco sauce. With "FUGGIT," every search ends in success—or at least one more good story about a wasted trip to the grocery store.

So, if you’re ready to close that refrigerator door and just say FUGGIT, then let me know. AI appears to be years away from solving this problem, but we can be in this fight together and shed ourselves of the fear, shame, and guilt.

— John Munsell is an AI Strategist and corporate AI consultant. He is the co-founder of Bizzuka, an AI consulting firm focused on artificial intelligence strategy, training, and implementation. Through his corporate training programs and the CXO AI Roundtable, John has personally trained over 200 corporate executives and managers, equipping them with practical AI skills to enhance efficiency, reduce costs, and foster innovative new product development.