How to Create a Blog That Actually Generates Traffic 

website traffic increase graph
  • Home
  • /
  • Blog
  • /
  • How to Create a Blog That Actually Generates Traffic

A blog can be one of the biggest traffic drivers to your website–if operated properly. 

Creating a blog that actually generates traffic to your site can be difficult and time-consuming, but if you commit to the following tips, it doesn’t have to be so hard. 

1. Plan your content

Before you start writing, it’s important to take the time to plan your content. 

Think about what topics will be most popular with your target audience and which questions they are likely to have. Conduct buyer persona research to discover what these questions are and at what stage in the buyer’s journey your customers are asking them.

Make sure to brainstorm regularly, and create an editorial calendar to keep track of your ideas and ensure that you are posting regularly.

2. Find the right frequency

One of the biggest mistakes bloggers make is not posting enough. 

If you want to create a blog that actually generates traffic, you need to be consistent with your content and post regularly. 

Try to post at least twice a week, if not more. Quality is important, but quantity can also help increase traffic to your site. The best determinant of how often you should post is the frequency at which your competitors are posting.

Of course, don’t forget to share these posts on social media after you publish them to your website. This is another great way to bring in traffic to your site.

3. Hit on the pain points of your ideal audience

High traffic to your website doesn’t matter if it’s not relevant and your visitors exit your site as soon as they land on it. 

In order to attract your desired audience that will actually stay on your site and read your content, your blog posts should be addressing their pain points.

What are the problems they’re facing? 

How can you help solve them in a way that your competitors can’t? 

By answering these questions in your content, you’ll be more likely to attract the right audience. It’s incredibly important to note that your blog posts shouldn’t be about you–they should be about your customers and the solutions they’re looking for.

4. Don’t forget to SEO your posts!

One of the most important things you can do to increase relevant traffic to your blog is optimizing your posts for search engines. 

Make sure to include relevant keywords and phrases in your title and throughout your content. 

Your title should also be engaging and relevant, rather than clever or witty. If possible, try to make your titles key phrases or questions you know your customers are searching in order to find you. 

After all, your title will be what helps the reader decide whether to click or not click on your blog in the first place. 

By following these tips, you can create a traffic-generating blog that will help drive more visitors to your website. Just remember to be consistent with your content, share it on social media, and optimize it for search engines. 

Having trouble getting started? Get help creating valuable content that attracts high-quality leads by scheduling a free strategy call with Bizzuka today!