A blog is a powerful marketing tool for any business, but it can be especially useful for hospitals and other healthcare providers. This is because the medical field relies so heavily on education.Your patients are looking for answers to their medical problems, and a blog is a great way to provide them with the information they …
Perhaps this will help:
There are few things more important to your article than your headline. A powerful headline can make or break your content, and it’s essential that you take the time to create one that will engage your readers. After all, the headline is the first thing users will see, and will be the determining factor as to whether …
A blog can be one of the biggest traffic drivers to your website–if operated properly. Creating a blog that actually generates traffic to your site can be difficult and time-consuming, but if you commit to the following tips, it doesn’t have to be so hard. 1. Plan your contentBefore you start writing, it’s important to take the …
If you’re thinking about ramping up your marketing messaging, one of the most important things you’ll want to understand is the difference between content marketing and copywriting. Contrary to popular belief, these terms are not synonymous. Let’s take a look at the key differences between the two.Content marketingContent marketing is a strategic approach to creating and distributing …
As a business owner, you’re constantly being pulled in multiple directions. Because of this, organization is often forced to take a backseat, making content planning much more difficult than it needs to be. Fortunately, with these 6 content planning tools, you can easily get your content strategy back on track.1. Trello If you’re looking for a tool to …
Are you looking to improve your content strategy? Maybe you’re not sure where to start, or you feel like your current plan is no longer working. In either case, conducting a content marketing audit can be an extremely helpful way to enhance your strategy. In this guide, we’ll walk you through the steps involved in conducting an audit, …
Is increasing conversions a goal of yours this year? If so, it’s time to focus on your content. High-quality content engages prospects, establishes your expertise, builds trust with customers, improves SEO, maximizes conversions, and increases sales. Here are eight tips for dominating content creation and increasing conversions this year:1. Get to know your audienceThe first step towards creating …
Copywriting is one of the most essential pieces of the lead generation puzzle. Without the right words, your readers may not feel compelled to take action and purchase from your website. But with some careful consideration and a few small changes, you can avoid these 10 common copywriting mistakes that will keep people from converting:1. Using sentences …
Did you know that content marketing costs 62% less than traditional marketing and can generate nearly 3x as many leads and 6x as many conversions? This is incredibly important to note given just how hard it is to stand out through all of the noise these days. Fortunately, we’ve got just the content marketing tips you need …
This is the first of a three-part series inspired by a statement made by Bizzuka CEO, John Munsell, during a conference in 2008 in which he was a participant. In this post, I discuss the reasons why companies should utilize content marketing. The two remaining posts outline ways they can get started, and how content …