The Americans with Disabilities Act (ADA) became law in 1990 and requires that businesses not discriminate against employees and customers with disabilities. While most of the regulations have to do with accessibility within a physical space (e.g., wheelchair ramps, door…
A/B testing, or split testing, is crucial to optimizing your landing pages and improving your conversion rates. A/B testing simply means showing one version of your landing page to half of your visitors and a different version to the rest.…
A few years ago, had you used the term "infographics," no one would have known what you were talking about. Now, these intricate visual representations of information and data are found everywhere covering every topic from how many hours professional…
When we think of search engine optimization (SEO), we tend to focus on search results that appear in the center column beneath and to the left of ads. While those are often the most trusted results, depending on the keywords…
Creating content such as blog posts is one thing, but getting it seen by people who matter to your business is another. "If we build it, they will come" may have worked for Kevin Costner but, "If we write it,…
Out of all websites on the Internet, those in the ecommerce category have the greatest potential for improvement. After all, retailers are trying to squeeze every dollar they can out of the site, so anything that will improve conversion rates…
One of the best ways to amplify corporate marketing is by encouraging employees to become advocates. Employee advocacy turns a single voice - usually the marketing department's - into an army of content creators and sharers who magnify the volume…