Your hospital’s website isn’t just a digital brochure; it’s often the first place patients go to learn, ask questions, and decide whether they trust you.That’s why a blog isn’t just nice to have. It’s a key part of building credibility, connection, and visibility.Here are 5 reasons your hospital’s website needs a blog:It’s a key component …
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Your headline is the first thing people see, and often the only thing they read before deciding to click.A strong headline grabs attention, sets the tone, and pulls readers in. If it falls flat, your content might never get the chance it deserves.Here are seven tips to help you write headlines that work:Identify the purpose …
A blog can be one of the biggest traffic drivers to your website–if operated properly. Creating a blog that actually generates traffic to your site can be difficult and time-consuming, but if you commit to the following tips, it doesn’t have to be so hard. 1. Plan your contentBefore you start writing, it’s important to take the …
If you’re thinking about ramping up your marketing messaging, one of the most important things you’ll want to understand is the difference between content marketing and copywriting. Contrary to popular belief, these terms are not synonymous. Let’s take a look at the key differences between the two.Content marketingContent marketing is a strategic approach to creating and distributing …
When you’re juggling a dozen priorities, keeping your content organized can quickly fall through the cracks.The right tools can help you plan ahead, stay consistent, and keep your strategy on track without the chaos.Here are six top content planning tools to help you stay organized:Trello – simple, visual boards to track content from idea to …
Are you looking to improve your content strategy? Maybe you’re not sure where to start, or you feel like your current plan is no longer working. In either case, conducting a content marketing audit can be an extremely helpful way to enhance your strategy. In this guide, we’ll walk you through the steps involved in conducting an audit, …
If boosting conversions is on your radar, your content is a great place to start.The right content builds trust, showcases your expertise, drives traffic, and turns visitors into customers.Here are 8 tips to help you dominate content creation and increase conversions:Get to know your audience so you’re creating with purposeCreate content that stays useful year-round …
Great copy turns visitors into customers, but even small mistakes can send people clicking away.If your message isn’t landing, it might be the words holding it back.Here are 10 common copywriting mistakes that can hurt conversions and how to avoid them:Using sentences that are too long and hard to followWriting without a clear goal that …
Did you know that content marketing costs 62% less than traditional marketing and can generate nearly 3x as many leads and 6x as many conversions? This is incredibly important to note given just how hard it is to stand out through all of the noise these days. Fortunately, we’ve got just the content marketing tips you need …
This is the first of a three-part series inspired by a statement made by Bizzuka CEO, John Munsell, during a conference in 2008 in which he was a participant. In this post, I discuss the reasons why companies should utilize content marketing. The two remaining posts outline ways they can get started, and how content …