Copywriting is one of the most essential pieces of the lead generation puzzle. Without the right words, your readers may not feel compelled to take action and purchase from your website. But with some careful consideration and a ...
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One of the best ways to increase conversions and generate leads is by utilizing Google Ads. Make these 5 common mistakes, however, and you’ll quickly wind up spending more than you’re earning. In order to get ...
It’s been a year, and the pandemic still doesn’t seem to be going anywhere any time soon. Its detrimental effects on small businesses are still being felt around the world. With huge losses in traffic and sales, a ...
Content marketing is an exceptional way to engage new people and drive them to your website.Just one valuable post or email is all it takes for a casual visitor to become your next customer--for life.As technology ...
This is the first of a three part series inspired by a statement made by Bizzuka CEO, John Munsell, during a conference in 2008 in which he was a participant. In this post, I discuss the ...
Creating content marketing such as blog posts is one thing, but getting it seen by people who matter to your business is another. “If we build it, they will come” may have worked for Kevin Costner ...
Perhaps you are familiar with what is known as the marketing or purchase funnel, which is segmented into four stages – Attention, Interest, Desire and Action (AIDA). It’s a highly-regarded, long-held marketing funnel concept. It’s also a ...
Your website conversion rates is the percentage of visitors who actually make a purchase. Increasing that rate can boost your sales dramatically, even without spending extra money to draw more traffic to your site.Here is a ...
I don’t fish often, but when I do it’s with the intent of catching something worth eating.Over the years, I’ve caught lots of things that did not fit that description: tree branches, an old shoe, turtles ...
In online marketing parlance, a landing page – also known as a “lead capture page” or “squeeze page” – is designed for the purpose of spurring visitors to take action. It is a long-standing, proven means ...