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5 Tips for Keeping Your Business Afloat During COVID-19

It’s been a year, and the pandemic still doesn’t seem to be going anywhere any time soon. Its detrimental effects on small businesses are still being felt around the world. With huge losses in traffic and sales, a ...

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5 Content Marketing Trends to Hop on This Year

Content marketing is an exceptional way to engage new people and drive them to your website. Just one valuable post or email is all it takes for a casual visitor to become your next customer--for life. ...

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4 Reasons Your Business Should Use Content Marketing

This is the first of a three part series inspired by a statement made by Bizzuka CEO, John Munsell, during a conference in 2008 in which he was a participant. In this post, I discuss the ...

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3 ways to get your content seen by people who matter

Creating content marketing such as blog posts is one thing, but getting it seen by people who matter to your business is another. “If we build it, they will come” may have worked for Kevin Costner ...

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The marketing funnel, Rube Goldberg, and the new customer lifecycle

Perhaps you are familiar with what is known as the marketing or purchase funnel, which is segmented into four stages – Attention, Interest, Desire and Action (AIDA). It’s a highly-regarded, long-held marketing funnel concept. It’s also a ...

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5 steps to higher website conversion rates

Your website conversion rates is the percentage of visitors who actually make a purchase. Increasing that rate can boost your sales dramatically, even without spending extra money to draw more traffic to your site.Here is a ...

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Turn leads into customers using email and marketing automation

I don’t fish often, but when I do it’s with the intent of catching something worth eating.Over the years, I’ve caught lots of things that did not fit that description: tree branches, an old shoe, turtles ...

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4 best practices to create landing pages that convert

In online marketing parlance, a landing page – also known as a “lead capture page” or “squeeze page” – is designed for the purpose of spurring visitors to take action. It is a long-standing, proven means ...

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5 ways to grow conversion rates from email marketing

If you want email to be an effective part of your marketing strategy, it’s not enough just to create messages that people read. To use email marketing successfully, you need to create campaigns that your audience ...

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Conversion rate optimization: scent trail or primrose path?

Conversion Rate Optimization (CRO) is the practice of creating a pleasing user experience for a website, email, or landing page visitor with the goal of increasing the percentage of visitors that convert into customers. (And we ...

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