One of the best ways to establish yourself as a thought leader and gain trust from consumers is by creating original content. If the lack of time or resources means that is out of the question, another way to build thought leadership is through content curation.
Blogs provide a way to positively affect search engine returns, influence customer opinion and increase lead generation. Thanks to Google's algorithm updates that favor original content, business blogging is back with a vengeance!
The old-fashioned marketing funnel is giving way to a new concept, the customer lifecycle.
Minnesota's earliest settlers could certainly be considered pioneers. Though he was not born until 1963, Lee Aase, Director of Mayo Clinic's Center for Social Media, shares that same pioneering spirit. Aase is largely credited as the person who led the way toward social media adoption in the healthcare industry.
If you thought press releases were just for pitching the media, think again.
One person can still make a difference, even if she happens to be a college student. University of Alabama graduate turned healthcare marketer Dana Lewis is just such a person.
Would you like to know how your website stacks up against competitors on Google and other search engines? Here are six tools that can help.
In the post this past Monday, we discussed the importance of monitoring your company's online reputation and the benefits that can accrue when you do. This post lists 7 tools to consider using.
How can healthcare marketers, especially those in hospital settings, make use of digital technologies for marketing? Those and other questions are addressed in this interview.