Marketing to patients with Obstructive Sleep Apnea (OSA) can be tricky, as it requires a deep understanding of the condition and the needs of those who are affected by it. It also poses a unique challenge, given that many people who struggle with this condition don’t even know they have it! (If they sleep alone, …
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As we close out 2022, it’s time to start thinking about how you can take advantage of the latest healthcare marketing trends in 2023. From virtual care to patient engagement, there are a number of opportunities for practices to grow and succeed next year. Here are 7 healthcare marketing trends to keep an eye on: …
As a sleep medicine practitioner, your goal is to provide the best possible care to the largest number of people. But you can’t reach the right people without marketing your practice or products in a strategic and effective way. With these six marketing strategies, you’ll be able to reach more patients and grow your sleep …
Let’s face it, 2022 could have been… better.The healthcare industry is still struggling to find its footing after the pandemic, and this year came with many ups and downs.You know something in your medical practice needs to change in 2023, but aren’t sure where to start.Fortunately, by implementing these 10 changes, you can bring in …
It’s no secret that the healthcare industry is constantly evolving.And with any evolving industry comes an evolved marketing strategy.This is something we all learned very quickly during the pandemic. In order to keep up, healthcare marketers need to be on the forefront of new trends and strategies. Currently, one of the best strategies for healthcare marketers is …
One of the top questions plaguing the healthcare industry today is:Is it worth it to invest in Facebook or Instagram ads?In short, the answer is yes.Here’s why.The gold mine behind social media advertisingFacebook ads offer a wealth of opportunities. With over 1.9 billion daily active users, Facebook allows you to connect with new audiences, improve …
This post is the final post in a seven-part series on healthcare marketing. It examines the sixth and final phase of the OPTICS™Framework, the Sync Phase. Checkout the entire series: Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Part 7 Will any road take you there?Whether your organization is large or …
This post is the sixth in a seven-part series on healthcare marketing, which outlines six critical phases of marketing that all marketers — especially healthcare marketers — should master if they want to accelerate patient/client growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. We call these six critical phases OPTICS, and …
This post is the fifth post in a seven-part series on healthcare marketing, which outlines the six critical phases of marketing that healthcare marketers should master if they want to accelerate growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. We call these six critical phases OPTICS, and in this post, we …
This is the fourth in a series of seven posts on healthcare marketing outlining the six critical phases of marketing that healthcare marketers must master to accelerate patient/client growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. This installment describes the process of targeting your ideal customer (patient or client). We …