Helping more people sleep better starts with making sure they can find you. As a sleep medicine provider, marketing isn’t just a nice-to-have; it’s how you connect with the patients who need your care.
Here are six marketing strategies to help grow your sleep medicine practice:
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Personalize your messaging so patients feel seen, not sold to
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Build your online listings to improve visibility and search rankings
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Manage your reputation by encouraging reviews and responding to feedback
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Localize your campaign to target nearby patients searching for care
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Produce original, organic content that educates and builds trust
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Get social to stay visible and top-of-mind in your community
Put these into action, and you’ll build stronger connections, drive more referrals, and grow your practice sustainably.
1. Personalize your messaging
To appeal to potential patients, make sure your messaging is personal and tailored to the unique needs of your target audience.
Focus on addressing their specific pain points or challenges they face and the solutions you provide. This will help you build a connection with more people and build a positive reputation in the sleep medicine community.
2. Build listings
People often turn to the Internet when searching for medical information, including sleep medicine. With that in mind, you’ll want to list yourself on popular health sites such as WebMD, Healthgrades, and Zocdoc so potential patients can easily find your practice.
In addition, you need to create a Google Business Profile to guarantee you’ll be found when people google your business. Other search engine listings, like Bing Places and Yahoo, are equally as valuable.
3. Reputation management
How you respond to reviews can make or break your practice.
You should respond to all reviews–not just the negative ones. This will make your patients and customers feel heard and appreciated.
Regarding negative reviews, it’s important to respond in a professional manner and ask them to reach out to customer service. Don’t accept full blame or be combative in your response, as potential patients and customers will see these reviews.
4. Localize your campaign
As a sleep medicine practitioner, it’s important to capture local patients who are looking for your products or services. Most people seek treatment close to home, therefore, you want to be showing up when people are searching for sleep medicine in your community.
Keywords will play a big part in localizing your campaign.
For example, if you service the Lafayette, LA area, you’ll want to include keywords like “Lafayette, LA,” “Lafayette,” “Louisiana,” and “sleep medicine in Lafayette”. This will help you show up when people are searching for those keywords in Google.
5. Produce original, organic content
Producing meaningful, original content on your website will help increase engagement with potential patients. Create blog posts, infographics, white papers, and case studies about topics related to sleep medicine, such as common sleep problems and tips for better rest. This will help establish you as a trusted source of information in the field.
6. Get social
Many healthcare professionals shy away from using social media due to HIPAA concerns.
However, as long as you’re not confirming or denying that anyone is a patient or sharing PHI, social media is a perfectly acceptable way to market yourself.
Platforms like Facebook, Twitter, and Instagram offer a great opportunity to connect with current and potential patients. Posting on these networks will help you build relationships and keep your practice top-of-mind to your target audience.
By implementing these six strategies, you can help grow your sleep medicine practice by reaching potential patients who may not have otherwise found you. A successful marketing campaign will establish you as an expert in the field and build trust with existing and potential patients.