If your healthcare marketing team feels stuck with slow growth, unclear goals, or low morale, it may be time for a reset. A high-performing team doesn’t happen by accident. It takes strategy, support, and alignment with the mission of your organization. Here are 5 steps to help you build a marketing team that drives real …
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In today’s digital age, healthcare organizations (and all businesses, for that matter) need to have a strong online presence to stay competitive and meet the expectations of patients and customers who are increasingly using the internet to find new providers and services. Optimizing your online presence An optimized and audited online presence can help you …
Bringing in new patients is essential, but if the cost to acquire them is too high, your marketing isn’t working as hard as it should. To keep your patient acquisition cost in check while growing your practice, here are 5 key steps to follow: Monitor your Google and ad performance to see what’s actually driving …
Did you know that almost 50% of all search inquiries are local? With that in mind, local marketing should be one of your top priorities. However, in the incredibly competitive industry of healthcare, it can be exceptionally challenging to stand out and attract new patients at a local level. But it doesn’t have to be… …
In the world of healthcare, reputation is everything. After all, roughly 75% of your potential patients will look at reviews before choosing a provider. It can take years to build a positive reputation, and just one negative incident can destroy it in a heartbeat. If you want to maintain a successful practice, you need to …
In today’s highly competitive healthcare industry, medical practice and hospital owners need to prioritize marketing as an essential component of their business strategy. Especially during this economic downturn. Unfortunately, many take this as a time to cut marketing expenses, when you should really be doing the opposite. After all, when times are tough, why would …
Is your healthcare marketing message consistent across all platforms? If it’s not, you’re making a major mistake that could cost you a fortune in potential revenue. What you need to be doing is utilizing an integrated healthcare marketing strategy. Integrated marketing is a comprehensive approach to promoting a medical practice or hospital that involves coordinating …
Marketing to patients with Obstructive Sleep Apnea (OSA) can be tricky, as it requires a deep understanding of the condition and the needs of those who are affected by it. It also poses a unique challenge, given that many people who struggle with this condition don’t even know they have it! (If they sleep alone, …
As we close out 2022, it’s time to start thinking about how you can take advantage of the latest healthcare marketing trends in 2023. From virtual care to patient engagement, there are a number of opportunities for practices to grow and succeed next year. Here are 7 healthcare marketing trends to keep an eye on: …
As a sleep medicine practitioner, your goal is to provide the best possible care to the largest number of people. But you can’t reach the right people without marketing your practice or products in a strategic and effective way. With these six marketing strategies, you’ll be able to reach more patients and grow your sleep …