Are you finding it increasingly difficult to navigate the ever-changing landscape of healthcare marketing? Well, you’re not alone. Despite your best efforts, you may be struggling to effectively reach and engage with your target audience. And that’s because healthcare marketing is pricey and difficult when you’re not approaching it with the proper guidance and tools. …
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Is your healthcare marketing message consistent across all platforms? If it’s not, you’re making a major mistake that could cost you a fortune in potential revenue. What you need to be doing is utilizing an integrated healthcare marketing strategy. Integrated marketing is a comprehensive approach to promoting a medical practice or hospital that involves coordinating …
Healthcare content marketing is a vital way to reach and engage with your target audience, but only when done properly. So, how do you know whether what you’re doing is working? Here are 5 ways to effectively measure the performance of your healthcare content marketing: 1. Track website analytics Have you ever asked yourself, “How …
Marketing to patients with Obstructive Sleep Apnea (OSA) can be tricky, as it requires a deep understanding of the condition and the needs of those who are affected by it. It also poses a unique challenge, given that many people who struggle with this condition don’t even know they have it! (If they sleep alone, …
As we close out 2022, it’s time to start thinking about how you can take advantage of the latest healthcare marketing trends in 2023. From virtual care to patient engagement, there are a number of opportunities for practices to grow and succeed next year. Here are 7 healthcare marketing trends to keep an eye on: …
As a sleep medicine practitioner, your goal is to provide the best possible care to the largest number of people. But you can’t reach the right people without marketing your practice or products in a strategic and effective way. With these six marketing strategies, you’ll be able to reach more patients and grow your sleep …
Let’s face it, 2022 could have been… better.The healthcare industry is still struggling to find its footing after the pandemic, and this year came with many ups and downs.You know something in your medical practice needs to change in 2023, but aren’t sure where to start.Fortunately, by implementing these 10 changes, you can bring in …
It’s no secret that the healthcare industry is constantly evolving.And with any evolving industry comes an evolved marketing strategy.This is something we all learned very quickly during the pandemic. In order to keep up, healthcare marketers need to be on the forefront of new trends and strategies. Currently, one of the best strategies for healthcare marketers is …
One of the top questions plaguing the healthcare industry today is:Is it worth it to invest in Facebook or Instagram ads?In short, the answer is yes.Here’s why.The gold mine behind social media advertisingFacebook ads offer a wealth of opportunities. With over 1.9 billion daily active users, Facebook allows you to connect with new audiences, improve …
This post is the final post in a seven-part series on healthcare marketing. It examines the sixth and final phase of the OPTICS™Framework, the Sync Phase. Checkout the entire series: Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Part 7 Will any road take you there?Whether your organization is large or …