If your healthcare marketing team feels stuck with slow growth, unclear goals, or low morale, it may be time for a reset. A high-performing team doesn’t happen by accident. It takes strategy, support, and alignment with the mission of your organization. Here are 5 steps to help you build a marketing team that drives real …
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In today’s digital age, healthcare organizations (and all businesses, for that matter) need to have a strong online presence to stay competitive and meet the expectations of patients and customers who are increasingly using the internet to find new providers and services. Optimizing your online presence An optimized and audited online presence can help you …
Bringing in new patients is essential, but if the cost to acquire them is too high, your marketing isn’t working as hard as it should. To keep your patient acquisition cost in check while growing your practice, here are 5 key steps to follow: Monitor your Google and ad performance to see what’s actually driving …
Almost half of all Google searches are local, which means your next patient is probably searching for care right in your neighborhood. But if your practice isn’t showing up or standing out, you’re missing a huge opportunity. The good news is that you don’t need a massive budget or complex strategy to attract more local …
In the world of healthcare, reputation is everything. After all, roughly 75% of your potential patients will look at reviews before choosing a provider. It can take years to build a positive reputation, and just one negative incident can destroy it in a heartbeat. If you want to maintain a successful practice, you need to …
In a time when healthcare is changing fast and budgets are under pressure, cutting marketing might seem like the easy choice; but it’s the wrong one. Now more than ever, your ability to attract, engage, and retain patients depends on how well you communicate your value. Strong marketing isn’t optional, it’s a lifeline. Here are …
Is your healthcare marketing message consistent across all platforms? If it’s not, you’re making a major mistake that could cost you a fortune in potential revenue. What you need to be doing is utilizing an integrated healthcare marketing strategy. Integrated marketing is a comprehensive approach to promoting a medical practice or hospital that involves coordinating …
Marketing to patients with Obstructive Sleep Apnea (OSA) isn’t always straightforward, especially when many people with the condition don’t even realize they have it. To successfully offer sleep apnea therapy, your strategy needs to educate, resonate, and convert. Here are five key steps to guide your approach: Educate patients about the importance of treatment to …
As we close out 2022, it’s time to start thinking about how you can take advantage of the latest healthcare marketing trends in 2023. From virtual care to patient engagement, there are a number of opportunities for practices to grow and succeed next year. Here are 7 healthcare marketing trends to keep an eye on: …
Helping more people sleep better starts with making sure they can find you. As a sleep medicine provider, marketing isn’t just a nice-to-have; it’s how you connect with the patients who need your care. Here are six marketing strategies to help grow your sleep medicine practice: Personalize your messaging so patients feel seen, not sold …