Digital Marketing for Healthcare
You Deliver Excellent Healthcare... We'll Deliver the Patients
Healthcare marketing has changed due, in large part, to the consumer.
More than ever, prospective patients and their families are relying on search engines, social networks and customer review sites to research hospitals, doctors and other healthcare providers before deciding which to choose.
As a healthcare marketer, are you keeping up with this important emerging trend?
Whether your goal is to build greater awareness of your facility or practice, book more appointments or increase you patient census, digital marketing’s ability to target specific markets sets it apart from traditional approaches, such as billboards, TV and radio ads and direct mail.
That means where you allocate your marketing dollars should also change… and that’s where Bizzuka can help.
We specialize in digital marketing for hospitals, healthcare systems and physician group practices — and have for years!
Our process starts by gaining a thorough understanding of your organization and core offerings, your patients and the journey they take to get to you. We’ll also look at your competitors to see what they are offering and where you stand in relation to them on search ranking, keywords and conversions.
We follow that with targeted marketing activities that communicate your message clearly to the exact audience you want to reach to get the results you want to achieve.
Finally, we continually refine our process to ensure we’re optimizing every lead-generating opportunity and keeping you informed with detailed reports.
While, as a healthcare marketer, you’re no stranger to internet marketing, we want to ensure your understanding isn’t limited to just needing a website and email newsletter either.
Instead, we want to introduce you to the lead-generating benefits of all kinds of digital marketing activities, from blogs to social media to pay-per-click ads to search engine optimization and more.
We build lead-generation strategies that take all of your prospective patients into account, regardless of where they are on their way along the path to receiving treatment, from awareness to interest to consideration to decision and even post-treatment.
With Bizzuka, you can focus on providing excellent patient care and let us work on expanding your digital footprint and driving patients to your front door.
Contact us today to learn how we can help grow your hospital, healthcare system or physician group practice.
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