Instagram polls are a great way to get feedback from your followers and learn more about their interests.
They help you educate and entertain your followers, conduct consumer research, increase traffic, showcase your products or services, and more.
However, none of this is possible without healthy engagement rates.
In order to increase your Instagram poll engagement rates, you’ll need to implement some creative strategies. These six tips will help you increase poll engagement on Instagram.
1. Increase your creativity by adding eye-catching elements like stickers, GIFs, or emojis
When you add creative elements, your polls become more visually appealing and encourage people to participate. Stickers, GIFs, and emojis are all great ways to add some personality to your polls and make them stand out from the rest.
Take a look at some of the most popular brand’s polls on Instagram and see what elements they’re using.
You can also post a short video in your story prior to the poll to explain what it’s all about, how voting will benefit the user, and how easy it is to take part in it.
2. Pick topics that are trending and relevant
If you want your Instagram polls to be successful, you need to make sure you’re picking topics that are both trending and relevant to your audience.
This way, you’ll be able to capture their attention and get them interested in taking part in your poll.
To find out what topics are trending, you can check out popular hashtags on Instagram or use a tool like Google Trends. Once you’ve found some relevant topics, it’s time to start creating your poll.
When you create a poll, make sure the question is clear and concise. If it’s too long or confusing, people will likely skip over it.
Your poll should also be relevant to your brand and what you’re trying to achieve with it.
For example, if you’re a fashion brand, you could create a poll asking people to vote on their favorite spring trends.
Relevancy is key when it comes to Instagram polls because you want people to actually care about the topics you’re discussing.
If your poll is irrelevant, it’s likely that people will scroll right past it without giving it a second thought.
By picking topics that are trending and relevant to your audience, you can increase the engagement rate for your Instagram polls.
3. Use hashtags
Hashtags are a great way to increase the reach and visibility of your Instagram polls, giving more people the opportunity to participate.
When you use hashtags, make sure they’re relevant to the topic of your poll and that they’re popular among your target audience. You should also use hashtags in the post you create telling users to check out your story and vote on the poll.
4. Incite curiosity
One way to increase engagement for your Instagram polls is to incite curiosity with the question you ask.
If you can get people curious about the topic of your poll, they’ll be more likely to participate. To do this, you need to ask questions that are thought-provoking and make people want to know more.
For example, you could ask a question like “Which of these two products do you think is better?”
This question is likely to pique people’s curiosity and make them want to find out more.
Another way to incite curiosity is to ask questions that are controversial. These types of questions are likely to generate a lot of discussion and get people talking.
By inciting curiosity, you can increase the engagement rate for your Instagram polls.
5. Create a poll schedule
Another way to increase engagement for your Instagram polls is to create a poll schedule.
6. Be friendly in your approach
When you’re creating Instagram polls, it’s important to be friendly in your approach. If you come across as too salesy or pushy, people will be less likely to engage with your polls.
Instead, try to be fun and personable in your posts.
Make sure to use language that is easy to understand and that will resonate with your target audience. By being friendly in your approach, you can increase the engagement rate for your Instagram polls.
By being creative, picking relevant topics, using hashtags, inciting curiosity, creating a poll schedule, and being friendly in your approach, you’ll be able to reach a larger audience and get more people to participate in your polls.
Increasing your Instagram poll engagement rates will take a lot of work, but it’s something you need to prioritize this year. And it will definitely pay off.
But if it sounds too overwhelming for you, there’s no shame in asking the professionals for help. Schedule a free 45-minute strategy session with Bizzuka to learn where you may be falling short on your social media strategy.