If your Google Ads aren’t delivering results, it’s usually not about how much you’re spending, but how you’re spending it.
Many campaigns miss the mark because of simple, avoidable mistakes.
Here are four common reasons your Google Ads might be falling flat:
You haven’t set clear goals or a budget, so your campaign lacks direction
You’re blindly running ads without testing or targeting
You’re using an overly-aggressive bidding strategy, which can burn through your budget fast
You’re targeting an audience that’s too broad, making your ads less relevant
Fixing just one of these issues can give your campaign a better shot at success.
1. You haven’t set goals or a budget
The first part of creating an ad strategy starts with setting your goals and a reasonable budget. If you skip this step, you won’t be able to keep track of your progress, nor will you be able to monitor your ad spend. This is a setup for disaster.
Fortunately, budget and goals are like conjoined twins. Creating goals will help you figure out what your initial ad spend and budget should be. Your budget can also be fine-tuned later on to help you better meet your goals.
2. You’re blindly running ads
One of the most common mistakes that business owners make when creating Google ads is blindly running them.
What we mean by this is creating ad campaigns and targeting audiences without first analyzing and researching who your target audience is.
This makes it difficult to create relevant and appropriate messaging for your audience and causes you to waste money by targeting the wrong people.
3. You’re using an overly-aggressive bidding strategy to try to outbid competitors
Another common mistake that could be causing your Google ad strategy to fail is attempting an overly-aggressive bidding strategy to outbid your competitors. This often leads to wasted ad spend as there isn’t enough budget allocated for higher bids.
It’s also important to note that bid adjustments need to be made on a continuous basis, which many people tend to put off due to how time-consuming and impossible it can be if you don’t have the right tools in place.
4. You’re targeting an audience that’s too big
Another reason why your ads might not be generating results is if you’re targeting audiences too broadly, meaning that you’re wasting money reaching people who have no need for your product or services.
This can also happen when advertisers take a more general approach to advertising, rather than focusing on one specific product or service. When people see ads that don’t align with their interests, they’ll just scroll right past and ignore you.
Creating a successful Google ad campaign doesn’t have to be so challenging. When you hire an experienced marketing team like Bizzuka, you can actually save money by allowing our professionals to do the necessary research ahead of time. Schedule a free strategy session with us today for help with your ad strategy!