"If content is king, then conversion is queen." -- John Munsell, CEO Bizzuka
In the fall of 2008, Bizzuka CEO John Munsell shared that quote - which was his own creation - during a conference where he served as a panelist in a session on the topic of web content management. "Conversion is Queen."
It was tweeted by one person. Since then, it has been tweeted and retweeted thousands of times and in a number of languages because conversion really is queen.
Not only that, but it has been used in hundreds of blog posts, and most recently appeared as a quote in a press release from a web marketing company.
In 2009, it was included in a list of great quotes along with the likes of Albert Einstein and William Shakespeare. Earlier this year, it was considered one of the top 20 social media quotes of the all time, and has made similar lists, as well. Because after all our business is all about driving conversions, and content may be king, but conversions are queen when it comes to increasing sales.
With all the talk about content marketing and funnels, it's no wonder that this quote is so popular. Good content that drives traffic to a website is not enough; it must convert. And, that's what make this quote so special.
Re-read the first paragraph. Notice I said that, during the conference, it was tweeted by one person. Yet, since that time it has literally encircled the globe over and over again. A tweet heard around the world was all it took to show how important conversions are, more so than content.
This lends credence to the fact that social media has great power to syndicate a message both quickly and, in John's case, exponentially. (The funny thing is, it was an off-the-cuff remark, not planned as part of his presentation.) But, this quote has proved it's point. Conversion really is queen, since this quote has provided many conversions on its own.
While we won't guarantee that kind of result, Bizzuka can assist your company with its Internet marketing needs. Let us help you create high quality content that drives strong conversions so that your website will be your own conversion queen. Contact us to learn more!