Texting patients can be convenient, but if you’re not careful, it can also lead to serious HIPAA violations. The good news is that staying compliant isn’t complicated once you know what to avoid. Here are 5 common HIPAA mistakes to watch out for when texting patients: Using unsecured channels that don’t encrypt messages or protect …
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How can you tell if your marketing strategy is working without tracking the right metrics? You can’t. Marketing metrics are an essential part of any successful marketing strategy. They provide insight into the performance of your campaigns, products, and services. Knowing which metrics to track can help you make informed decisions about where to focus …
Marketing to patients with Obstructive Sleep Apnea (OSA) can be tricky, as it requires a deep understanding of the condition and the needs of those who are affected by it. It also poses a unique challenge, given that many people who struggle with this condition don’t even know they have it! (If they sleep alone, …
As we close out 2022, it’s time to start thinking about how you can take advantage of the latest healthcare marketing trends in 2023. From virtual care to patient engagement, there are a number of opportunities for practices to grow and succeed next year. Here are 7 healthcare marketing trends to keep an eye on: …
As a sleep medicine practitioner, your goal is to provide the best possible care to the largest number of people. But you can’t reach the right people without marketing your practice or products in a strategic and effective way. With these six marketing strategies, you’ll be able to reach more patients and grow your sleep …
Let’s face it, 2022 could have been… better. The healthcare industry is still struggling to find its footing after the pandemic, and this year came with many ups and downs. You know something in your medical practice needs to change in 2023, but aren’t sure where to start. Fortunately, by implementing these 10 changes, you …
It’s no secret that the healthcare industry is constantly evolving. And with any evolving industry comes an evolved marketing strategy. This is something we all learned very quickly during the pandemic. In order to keep up, healthcare marketers need to be on the forefront of new trends and strategies. Currently, one of the best strategies …
One of the top questions plaguing the healthcare industry today is: Is it worth it to invest in Facebook or Instagram ads? In short, the answer is yes. Here’s why. The gold mine behind social media advertising Facebook ads offer a wealth of opportunities. With over 1.9 billion daily active users, Facebook allows you to …
The healthcare system in the United States is far from perfect, and it’s gotten even messier since the pandemic started. Many people believe that the healthcare system is broken, and that it’s time for reform. The reality is that there are a lot of things that medical providers can do to improve it themselves. Here …
This post is the first of a seven-part series on healthcare marketing. It looks at the six critical phases of marketing that healthcare marketers should master to accelerate patient/client growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. Subsequent posts, published weekly, will examine each of the 6-critical phases of healthcare …