Texting patients can be convenient, but if you’re not careful, it can also lead to serious HIPAA violations. The good news is that staying compliant isn’t complicated once you know what to avoid. Here are 5 common HIPAA mistakes to watch out for when texting patients: Using unsecured channels that don’t encrypt messages or protect …
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If you’re not tracking the right metrics, you’re not really measuring success, you’re guessing. Metrics don’t just tell you what’s working; they show you where to improve, where to double down, and where you’re wasting time or money. Whether you’re running ads, building content, or sending emails, here are 20 key marketing metrics you should …
Marketing to patients with Obstructive Sleep Apnea (OSA) isn’t always straightforward, especially when many people with the condition don’t even realize they have it. To successfully offer sleep apnea therapy, your strategy needs to educate, resonate, and convert. Here are five key steps to guide your approach: Educate patients about the importance of treatment to …
As we close out 2022, it’s time to start thinking about how you can take advantage of the latest healthcare marketing trends in 2023. From virtual care to patient engagement, there are a number of opportunities for practices to grow and succeed next year. Here are 7 healthcare marketing trends to keep an eye on: …
Helping more people sleep better starts with making sure they can find you. As a sleep medicine provider, marketing isn’t just a nice-to-have; it’s how you connect with the patients who need your care. Here are six marketing strategies to help grow your sleep medicine practice: Personalize your messaging so patients feel seen, not sold …
If your practice feels stuck or growth has slowed, you’re not the only one. Many healthcare providers are looking for ways to improve operations, boost efficiency, and attract more patients. But it’s not always clear where to begin. Start with these 10 strategies to enhance your medical practice and create a better experience for both …
It’s no secret that the healthcare industry is constantly evolving. And with any evolving industry comes an evolved marketing strategy. This is something we all learned very quickly during the pandemic. In order to keep up, healthcare marketers need to be on the forefront of new trends and strategies. Currently, one of the best strategies …
One of the top questions plaguing the healthcare industry today is: Is it worth it to invest in Facebook or Instagram ads? In short, the answer is yes. Here’s why. The gold mine behind social media advertising Facebook ads offer a wealth of opportunities. With over 1.9 billion daily active users, Facebook allows you to …
The healthcare system has its flaws. And while large-scale reform takes time, individual providers can still make a meaningful impact right now. Small changes in how you run your practice, treat your team, and connect with patients can ripple out in big ways. Here are 5 ways medical providers can help improve the healthcare system …
With more competition and non-dental providers entering the space, standing out as a dental sleep practice isn’t easy. To grow and stay competitive, you need more than just great services, you need smart marketing and a clear identity. Here are three key ways to grow your dental sleep practice: Expand your online visibility so patients …