We've all been guilty of it at one time or another. You want to spice up the content on your Bizzuka site by adding a photograph, so you click the "Add Image" button, attach the photo and click "Insert." Sounds simple enough, but if this is your typical routine, you're missing out on one of the most underused and yet most important image properties you can set.
“If content is king, then conversion is queen.” — John Munsell, CEO Bizzuka
In the fall of 2008, Bizzuka CEO John Munsell shared that quote – which was his own creation – during a conference where he served as a panelist in a session on the topic of web content management. It was tweeted by one person. Since then, it has been tweeted and retreated thousands of times and in a number of languages.
Not only that, it has been used in blog posts, and most recently appeared as a quote in a press release from a web marketing company. In 2009, it was included in a list of great quotes along with the likes of Albert Einstein and William Shakespeare. Earlier this year, it was considered one of the top 20 social media quotes of the all time!
Re-read the first paragraph. Notice I said that, during the conference, it was tweeted by one person. Yet, since that time it has literally encircled the globe over and over again.
This lends credence to the fact that social media has great power to syndicate a message both quickly and, in John’s case, exponentially. (The funny thing is, it was an off-the-cuff remark, not planned as part of his presentation.)