To get SEO right, you’ll need to understand the two primary types: local SEO and on-page SEO, and the difference between the two.
But how do you determine which one you should be focusing on for your business?
Let’s take a look.
Local SEO
This type of SEO is all about optimizing your website and online presence for local search.
This will include things like adding your business to local directories, creating pages that list your services and products with geo-targeted keywords, and making sure your NAP (name, address, and phone number) is consistent across the web.
When this type of SEO is done properly, it will increase local awareness of your company and bring your ideal customers closer to converting. This is particularly important for brick-and-mortar businesses that don’t offer national products or services and need to rank locally.
A local SEO expert will work on link building and making sure that your NAP is consistent across the web. Link building includes adding your website to relevant industry and local directories, fixing broken links, disavowing toxic backlinks, and guest posting.
Local SEO benefits
Local SEO comes with many advantages. Some of the most important ones include:
- Increased visibility
- More site traffic
- Qualified leads
- Attracting loyal customers
- Gaining trust from your audience
On-Page SEO
On-page SEO is the process of optimizing individual webpages to rank higher in search engine results. It helps search engines read your site and better identify whether a potential customer is searching for your products or services.
On-page SEO techniques include optimizing page titles, meta titles and descriptions, header tags, images, links, and other elements on the page.
An on-page SEO specialist will spend most of their time proofreading your site and optimizing the pieces that Google will pull from to rank you (e.g., meta titles and descriptions).
On-page SEO benefits
The benefits of on-page SEO are very similar to local SEO in that they offer increased exposure and pay off in the long term. But because on-page SEO is more geared towards appeasing Google, it will build expertise, authority, and trust (EAT) with the search engine rather than your audience.
Once Google sees you have a good repertoire with clients, it will rank you higher in the search results. This can be done by creating high quality, relevant content and keeping a blog.
Which should you focus on?
So, which is more important: local or on-page SEO?
Well, both are equally important. Each has the same end goal, which is to rank higher in Google and boost your online presence.
If you’re looking to improve your SEO strategy, make sure you focus on both local and on-page SEO. And don’t forget to track your progress and measure the results. You want to make sure you’re seeing a positive ROI from your efforts. For help creating a successful digital marketing and SEO strategy for your website, schedule a free 45-minute strategy session with Bizzuka.