Our Proven 3-Phase Process for Generating New Leads & Markets
Build the Machine
Armed with all the intel from the previous phase, now we start building your customized lead generating machine. Sometimes it's a new website, other times it's a highly targeted funnel and a paid advertising campaign to reach your exact targeted audience.
The key to lead generation is in crafting compelling content through masterful copywriting. Let's face it. Marketing is the new selling. If you don't understand sales, then you won't understand how to craft an effective marketing message in today's digital world.
So in the Create phase, we focus 90% of our efforts on creating the perfect messaging. There are, in essence, three stages of communication to your readers that we focus on:
- Convince: It's not about telling them what you sell, how great you are, or how long you've been in business. It's about helping them immediately see that you know their pain and frustration, and you can help them out of it.
Your copy needs to focus on the transformation not the transference. In other words, your website copy must help a reader see the life they'll have after you take their pain away. It's not to tell them simply what kind of asset or service they can buy from you.
- Convert: Once you've shown them how their life will be different after they turned their pain and problems over to you, you must then tell them what you want them to do, next. That means giving them an opportunity to connect with you in both low and high friction ways.
Low friction meaning fill out a form and download some meaningful, educational content that will give them the information they need without having to speak with a sales person. High friction meaning encouraging them to schedule an appointment or call to engage with your company directly.
- Cultivate: Once the visitor has engaged with a piece of your content and given you their email address to gain access to it, you need a system for seamlessly moving prospects further along their buyer’s journey.
We do that by building automated, value-added email sequences that assist in the sales process, but also continue to reinforce your credibility and authority. These emails are glorified sales pitches that irritate the recipient -- they're additional educational pieces that build trust.
This kind of copywriting takes time and talent. That's why we're so picky when it comes to hiring the right copywriters. In fact, we only hire one in every 150 applicants.
Learn How to Increase Your Sales Leads in 45-Minutes.
In today's COVID see-saw, it's hard to just hop in the car and make sales calls. It's even harder to reach people on the phone, because you don't know where they're working.
Are they working from home? Are they working in the office?
Or are they locked down in some other city?
Now's the most important time ever for YOU to lock down your online lead generation strategy.
Schedule a free 45-minute Strategy Session with us, and let us help you get absolute clarity about what's holding you back.