Ready to Get OPTICS™ on Your Marketing?

Three Ways to Immerse Yourself in the
Mastery of Marketing Strategy & Execution.

Our goal is to make OPTICS™ implementation possible for every business. That's why we've crafted three unique methods that can be tailored to any team size or budget constraint.

The OPTICS™ Academy: 24/7/365 Online Training

With 24/7 access to online training, your team can master the OPTICS framework from anywhere in the world at any time.

Our OPTICS™ Academy is the perfect solution for busy professionals who want to master the OPTICS™ framework but whose hectic schedules make it difficult to attend in-person meetings. 

The OPTICS™ Academy is filled with video, audio, and downloadable training documentation to help accelerate your learning curve and gain access to valuable marketing material and sales training. 

Additionally, with access to the Bizzuka OPTICS™ Academy, you can easily train new team members as they come on board without having to task an individual on your team with that responsibility. Online training keeps your entire marketing machine running at peak efficiency.

The OPTICS™ Accelerator: Our Exclusive Online Community

You'll be part of our private online community of small to mid-market operators and professionals implementing OPTICS™ in their organization.

The OPTICS™ Accelerator is our exclusive online community and digital marketing course for marketers and executives. In this group, you'll have private access to the OPTICS™ Accelerator network where questions are answered and new ideas are shared every day.

You'll also be able to participate in our weekly Accelerator coaching calls.

OPTICS™ Accelerator gives the opportunity to learn and implement OPTICS™ alongside a cohort of professionals who are also trying to elevate their marketing game and grow their businesses.

As a member of OPTICS™ Accelerator, you'll have everything you need to succeed with OPTICS™.

Guided Implementation: 1-on-1 with a Fractional CMO

Your implementor will serve as your dedicated, fractional Chief Marketing Officer (aka fractional CMO). 

Your fractional CMO will work directly with you and your team in one-on-one meetings to get a clear picture of where you are with your current marketing initiatives, understand what's working and what isn't, and flesh out your immediate and long-term visions for the organization.

Your fractional CMO will then collaborate with you to develop a comprehensive and holistic strategy for reaching your revenue growth goals.

Through the combination of strategic development, team oversight, online training, weekly group coaching calls, and membership in a private, online community of like-minded professionals, your team can progress with implementing OPTICS™ at a pace that works for your organization.

Fix the biggest blind spots that are killing the effectiveness of your internal marketing team

Most marketing teams underperform and fail to hit goals for one or more of these reasons -
all of which we cover extensively and fix in our OPTICS™ framework:

  • You have no archived history of prior efforts to see where they might improve, so they end up repeating mistakes made by their predecessors. (Orient Phase)
  • You don’t have the right people in the right seats nor a path to upgrade. (Orient Phase)
  • You don’t have the right marketing technology tools in place to automate procedures and reduce costs. (Orient Phase)
  • Your team lacks direction and oversight from already busy senior executives. (Predict Phase)
  • You don't have a clearly defined or comprehensive marketing strategy. (Predict Phase)
  • Your marketing team isn't fully informed of company goals, and therefore they don’t set appropriate objectives for marketing campaigns. (Predict Phase)
  • You don’t know how to articulate which of your competitive advantages mean the most to your client. (Target Phase)
  • You don’t have a clearly defined marketing plan, so your team just ends up just doing tactical work with no end game in mind. (Target Phase)
  • You don’t have a clear picture of your ideal client and what that person goes through to find a solution to their problems, so no one can tell the difference between good copy and bad. (Target Phase)
  • You don’t have enough in-depth knowledge of online marketing techniques, so you consistently overspend on outside vendors who give poor results. (Implement Phase)
  • You don’t have documented SOPs, so when turnover occurs, onboarding slows everyone down and knowledge transfer rarely takes place. (Implement Phase)
  • You don’t have a campaign calendar with integrated task timelines that can quickly illustrate how new requests will affect workloads and deadlines. (Implement Phase)
  • Your team doesn't have individually assigned KPIs or expressed accountability. (Calibrate Phase)
  • You don’t know which metrics to monitor or how to optimize them for maximum results. (Calibrate Phase)
  • You don’t hold quarterly meetings to assess prior performance and map out goals for the upcoming quarter to ensure you’re on track with annual goals. (Sync Phase)

The OPTICS™ Framework provides a proven and structured way to scale your revenue by building a high-performing internal marketing and business development team. OPTICS™ will help you create a cohesive team that understands and executes your vision with complete confidence, competence, and precision without requiring constant oversight.

Find out what's holding you back from achieving your growth goals.

Take our 2-minute self-assessment, and we'll help you gain clarity on the blind spots that are keeping your marketing team from achieving maximum results. Find out in a couple of minutes what you may need to change if you want to accelerate growth in the next 12 months.