5 Strategies for Marketing to Senior Patients 

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October 13, 2022

Did you know that every day, about 10,000 people turn 65? 

Most of whom have chronic health issues that require medical attention that your practice can offer.

In the past, print media such as magazines were typically used to target senior patients, but times have changed.

How can you market to senior patients in the digital age?

It first starts with understanding their wants and needs.

Making your practice disability-friendly

Many seniors have trouble with vision, hearing, mobility, decreased manual dexterity, sensory issues, and various disabilities.  

With this in mind, you'll want to make sure your practice is designed to accommodate them. 

This includes having features like:

  • Ramps or lifts for those who use wheelchairs or walkers

  • Handicap parking close to the entrance

  • Automatic doors

  • Large print materials and signage

  • Chairs with armrests, making it easier to stand up

  • Carpet to avoid falls

  • Transportation

All of these features will be helpful in making your practice more disability-friendly, increasing the likelihood that your senior patients will return to you in the future.

ADA compliance

You should also make sure your website is ADA compliant, accessible, and user-friendly for seniors. 

Some things to keep in mind when building your website are:

  • Making your font large and easy to read

  • Clearly displaying your products or services that preserve the independence of seniors

  • Ease of navigation

  • Including a picture of your office on your website

  • Screen reader compatibility 

  • Using language that communicates to your patients' psychological age and not chronological age

Once you’ve made your practice and website more accommodating for seniors, it's time to start marketing to them directly. 

Marketing to seniors directly

There are many ways to put yourself in front of this target audience, but here are our top 5 picks:

  1. Create targeted ads on social media

  2. Partner with local organizations that work with seniors

  3. Attend senior citizen fairs and events

  4. Sponsor a senior center or assisted living facility

  5. Offer free screenings or health lectures

By making your practice and website more senior-friendly, you're not only making it easier for them to come see you, but you're also showing that you care about their needs. This can go a long way in building trust and rapport with your patients, helping you grow your practice as a result.

Want to learn more about how to run a successful medical practice? 

You can quickly identify your organization’s marketing strengths and weaknesses by taking our quick, 20-question self-assessment. In this assessment, you’ll be able to quickly and clearly identify which of the 6 critical phases of marketing are holding you back from achieving your revenue growth goals.