How Video Marketing Can Improve Your Lead Generation 

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April 19, 2022

Still struggling to get your leads up after the pandemic?

You’re not alone.

A lot has changed since 2020, including customer mindset and attention span.

In order to survive in today’s market, you need to be creative, tech-savvy, and attuned to the ever-changing needs of today’s consumers.

Of all the content forms available to improve your lead generation, video is the best available tool.

Here are some of the most efficient ways to implement video marketing.

1. Product demos

Product demo videos are a great place to start. 

By showcasing your products in action, you can give potential customers a taste of what you have to offer and persuade them to buy. Just make sure that your videos are well-produced and designed to sell.

When done right, they can be incredibly persuasive, driving leads and sales up significantly.

The key is to make sure that your product demo is short, engaging, and informative. Keep in mind that this is your potential customers’ first interaction with your product, and it will be incredibly beneficial to those who are still conducting product research. 

Your product demo should also be attention-grabbing, and you’ll want to incorporate high-quality visuals and audio. As always, don’t forget to include a strong call-to-action at the end of your video so that viewers know what to do next.

2. Vlogs

Vlogs, or video blogs, are another great way to use video for lead generation.

Just like blogs can generate high traffic to your site in a short period of time, vlogs can further boost your leads.

Today’s consumers are drawn towards video content, making vlogs a great strategy for bonding with your viewers.

By creating informative and entertaining videos on a regular basis, you can attract potential customers to your brand and persuade them to do business with you.

When creating a vlog, be sure to choose a catchy title and thumbnail so that people will actually want to watch it. Remember, your goal should be to educate and entertain potential leads so that they’ll want to do business with you.

3. Video ads

Video ads can reach a large number of potential customers and persuade them to do business with you.

YouTube, Facebook, and Instagram are some of the best platforms to run video ads. Just be sure to keep your ads short (around 30 seconds) and include a strong call-to-action.

You’ll also want to make sure that your video ad is well-targeted and unique so that it captures the attention of the right people.

4. Remarketing

Remarketing is a great way to generate qualified leads from people who have already shown an interest in your product or service.

This strategy involves showing targeted video content to people who’ve recently visited your website or taken a desired action. Remarketing is one of the best resources to tap because it allows you to target people that you know for sure are interested in your product. This can help you increase your brand exposure and, subsequently, your conversion rates. 

5. Turn it into gated content

By requiring people to fill out a form before they can watch your video (aka gating your content), you can collect valuable information about potential leads and continue to target them with more videos.

You should be careful with this strategy, only gating videos that are in high demand. Users will get annoyed if they have to offer up their email address for every single video, or ones that don’t give them high value in return.

6. Video case studies and testimonials

Video case studies and testimonials are another great way to generate leads by showing potential customers how you’ve helped others.

By creating a video from your customers’ standpoint, you can persuade potential leads to do business with you. This allows potential customers to put a face to the testimonials and see that your customers are just like them. 

Video testimonials are also great for portraying emotion, inspiring viewers to quickly make a purchase decision.

By following these video marketing tips, you can improve your lead generation significantly. 

Video is a powerful tool that, when used correctly, can help you close more deals and grow your business.

Don’t miss out on this opportunity to take your business to the next level and improve your lead generation. Contact Bizzuka for help implementing video into your lead generation strategy today!