Creating high quality social media content for your small business can be a daunting task.
With so much competition, it can be hard to make your voice heard and build an audience.
But this is very necessary if you want to draw in more customers, especially given that most consumers look up businesses on social media before checking them out in person.
Here are some tips for creating high quality social media content that will stand out from the crowd and help you reach your target audience.
1. Keep up with the latest news and trends in your industry
If you want to create high quality social media content for your small business, you’ll need to keep up with the latest news and trends in your industry. Staying current will help you produce content that is both relevant and timely, two factors that are essential for standing out from the competition.
Twitter lists are a great way to quickly view trending topics in the media. This type of content will be of interest to your target audience and help you stay current, avoiding any outdated information that could turn off potential customers. It’s also incredibly beneficial when it comes to gaining content inspiration.
2. Post exclusive, behind-the-scenes content
People love getting a sneak peek into what goes on behind the scenes of a business.
Crumbl Cookies, for example, has amassed over 2 million followers on Instagram by posting daily behind-the-scenes content of their cookies being baked on their Instagram stories.
By posting this type of content, you’ll easily stand out from the competition in your followers’ feeds. This type of content is not only interesting, but it also helps to humanize your brand.
When creating behind-the-scenes content, be sure to focus on the aspects of your business that you’re most proud of. Ideally, it would be a video, and can include anything from your manufacturing process, to your customer service, or even an exclusive look at a new product you’re developing.
3. Share relevant content
In addition to creating original content, it’s also a good idea to share relevant content from other businesses.
This shows that you are well-informed about your industry and that you’re willing to share information that will benefit your followers. When sharing content from other businesses, be sure to add your own commentary or takeaways. This will help the content feel more personal and tailored to your audience, as well as give them a reason to read it.
Implementing a content strategy that includes both original and shared content is a great way to get started. And, by keeping the above tips in mind, your content will be of the highest quality.
4. Listen to your customers
Your customers are a great source of inspiration for social media content.
What are they talking about online? What are they struggling with? What are some common questions they’re asking?
By listening to your customers, you can get an idea of the type of content they’re interested in. This could be anything from product reviews to helpful tips and tricks.
In addition to listening to your customers, you can also use surveys and polls to gather data about their interests. This information can then be used to create more targeted and relevant content.
It’s also important to regularly review which of your previous posts received the most engagement. This will tell you what’s currently resonating with your audience and what they want to see more of.
By following these tips, you can create high quality social media content for your small business that will stand out from the competition. Keep these guidelines in mind as you develop your content strategy, and you’ll be on your way to creating content that your customers love.
Need additional help? Schedule a free strategy session with Bizzuka to see where you may be falling short in your social media marketing strategy!