Are you looking for a new way to market your business?
If so, you should consider posting on Tik Tok.
Tik Tok is a social media platform for short videos that has been rapidly growing in popularity since before the pandemic started. It provides an excellent opportunity to reach a new audience, particularly the younger generations.
But what types of videos should you be posting on Tik Tok as a business owner?
Let’s take a look.
1. Employee spotlights
Employee spotlights are a great way to show off your company culture and give potential customers a look at the hard workers who are behind your business.
Feature different employees in short videos that show them doing their job, talking about why they like working for your company, or sharing customer testimonials.
This is a great way to show that your company is made up of real people who are passionate about what they do, as well as humanize your business.
2. Sneak peeks and product campaigns
Do you have a new product coming out?
Get people excited about it by posting sneak peeks and behind-the-scenes footage leading up to the launch. This will get your audience anticipating the big reveal, thinking about you more often and frequently checking your page.
You can also use Tik Tok to run product campaigns. The best way to go about this is to create videos using relevant trending sounds and hashtags. This will get users to see your videos when scrolling through current trends.
3. Q&A videos
Q&A videos are a great way to build a relationship with your audience and answer their questions.
These questions, which can either be found in your “Q&A” tab, or in your comments and messages, will also give you a look into any pain points or struggles your customers may be having with your business.
You can either do a live Q&A or pre-record your answers to questions that you know people have been asking. Tik Tok also lets you reply to comments directly with videos, simplifying the process.
This is a great way to show that you’re responsive to your customer’s needs and that you care about their concerns. It’s also the perfect opportunity to talk about your product or service and how it can benefit potential customers.
4. Partnering with influencers
Tik Tok is one of the best platforms for partnering with influencers.
You can work with influencers to create sponsored content, which can help you reach a wider audience that trusts and values what the influencer has to say. This is a great way to provide social proof for your products or services and get people talking about your product or service.
5. Behind-the-scenes videos
Behind-the-scenes videos are a great way to give your audience insight into a day in the life at your company and how your products are made.
This is a great way to be transparent and show that you’re proud of your product.
People love behind-the-scenes videos because they’re able to see the hard work that goes into making a product or running a business. It also helps humanize your brand and make it more relatable.
6. Product demos
Product demos are a great way to show potential customers how to use your product in a much more fun and creative way than an instruction manual.
You can use Tik Tok to create short product demo videos that your customers can follow along to.
This is a great way to get people interested in your product and to show them how it can benefit them. People are more likely to buy a product if they understand how it works and why it’s beneficial.
7. Educational videos
Educational videos are a great way to show potential customers that you’re an expert in your industry.
You can use Tik Tok to create short videos that teach people about your industry or explain relevant terms.
Educational videos get people interested in your product and to build trust with potential customers. It will also keep them coming back if they can view you as a trusted source of information.
8. Dueting and stitching
Dueting and stitching videos are a way to create content with other users when posting on Tik Tok.
Dueting allows you to record a video alongside someone else’s video. Stitching is a similar concept, but it involves adding specific scenes from another user’s video to yours.
This is a great way to interact with customers and boost engagement.
9. Sharing your story
Your story is what makes you unique.
People want to know who you are and what your brand is all about.
You can use Tik Tok to humanize your brand and share your story about how you got started. This will help show people what makes you different.
People want to do business with brands that they can relate to and that have a story to tell, and sharing your story is a great way to build trust with potential customers.
They’ll be more likely to buy from you if they feel like they know who you are and what you’re all about.
10. Reflecting your values
Your values are what make you unique.
After 2020, we all learned that people want to do business with brands that they share values with.
You can use Tik Tok to show people what your values are and how they reflect in your business. In fact, content about values has proven to have the third highest ROI of any type of content.
Customers will be more likely to buy from you if they feel like you’re a brand that they can trust. Just make sure you’re being genuine, because false claims are easy to sniff out and will backfire greatly.
Need help getting started? Schedule a free strategy session with the social media specialists at Bizzuka.