Is increasing conversions a goal of yours this year?
If so, it’s time to focus on your content.
High-quality content engages prospects, establishes your expertise, builds trust with customers, improves SEO, maximizes conversions, and increases sales.
Here are eight tips for dominating content creation and increasing conversions this year:
1. Get to know your audience
The first step towards creating good content is getting to know your target audience. By understanding their pain points, you’ll be able to create more relevant and engaging copy that resonates with your readers, which equates to increasing conversions.
If your audience doesn’t feel like they’re being spoken to directly or can’t relate to what you’re writing about, they won’t be as likely to take action.
By getting to know your audience, you can ensure that every piece of content is tailored specifically towards them–rather than being generic or filled with industry jargon.
2. Create content that’ll be useful year-round
When creating content, many marketers focus on writing seasonal pieces that will only be relevant for a few months out of the year (e.g., 5 Best Christmas Gift Ideas for Your Boyfriend).
While this is great if you have something timely and specific happening in your industry (such as an upcoming conference), don’t get so caught up in writing about things like holidays that only happen once a year.
Generic content that’s only mildly relevant won’t help you achieve your desired results. Instead, focus on creating “evergreen” content like How-Tos and tip lists that’ll be useful year-round. This type of content will continue to bring in traffic long after it’s been published, as opposed to becoming irrelevant a few weeks or months down the line.
3. Post consistently
Creating content is only half of the battle. In order to be successful, you need to post it consistently and on a regular basis. This may seem like an overwhelming task at first, but there are plenty of tools out there that can help simplify your workflow so you don’t get overwhelmed by deadlines or writer’s block.
If you’re planning on creating a blog, use an editorial calendar tool to keep track of your posts. You can also set up reminders and deadlines for each post in advance so they’ll get published automatically when it’s time.
The key is to find a system that works for you and stick with it so your audience knows when to expect new content from you.
4. Brainstorm everyday
One of the best ways to come up with great content ideas is to brainstorm on a daily basis. This doesn’t mean you have to sit down and write a full-blown article every day, however.
But if you take just a few minutes out of your day to think about potential topics, you’ll be surprised at how many ideas you can come up with.
You can even use a tool like Evernote for this purpose. It’s cloud-based and will allow you to save notes across multiple devices.
Alternatively, if you’re more of an analog person who prefers pen and paper over digital tools, keep a journal with you at all times so that any time an idea pops into your head, you can write it down immediately without forgetting it later on.
5. Focus on quality over quantity
When it comes to content, quality is always more important than quantity. You should never sacrifice the quality of your work in order to produce more pieces.
Quality content is the key to success in any marketing strategy. It will help you build trust with your audience, which leads not only to higher engagement rates, but also increasing conversions.
It’s worth mentioning here that high-quality content doesn’t always mean long-form pieces.
For example, a long blog post that’s not well-researched or written in an engaging tone will make people think twice before converting or sharing it on social media.
On the other hand, if you create something really engaging and informative like a short infographic or video tutorial, it will get shared far more often because it has a higher perceived value.
6. Ask for feedback
When creating content, it’s important that you’re open to feedback from your audience. This will help ensure they feel a sense of inclusion in the content you create and show that you value their input.
The best way to do this is through social media platforms like Instagram (for example, running a poll on your story) or even through email surveys.
You can also ask for feedback during live events like webinars or online summits. This is a great way to get ideas for future content as well.
7. Create attention-grabbing headlines
One of the most important aspects in creating content is your headline.
It’s not just about what you’re writing, but how well you can convince people to click on it and read more.
The best way to do this is by using power words such as “increase” or “stop” in your headlines. These types of words are proven to get more clicks than others because they create a sense of urgency in the reader which makes them want to click on your headline right away.
Another way to grab readers’ attention is by including numbers in your headlines. For example, “Top Ten ___” or “Five Reasons Why ___”. These types of headlines are great because they allow readers to skim over what you’re saying without having read the entire article.
This is perfect for people who are short on time but still want to get a gist of what the article is about.
Finally, you can also use emotional words in your headlines to really capture people’s attention. Words like “shocking” or “mind-blowing” tend to work really well because they create a sense of curiosity in the reader.
People are naturally curious and want to know what’s going on, so using emotional words in your headlines is a great way to get them interested in reading more.
8. Let your competition inspire you
It’s always a good idea to keep an eye on what your competition is doing.
What kind of content are they creating?
How often are they posting?
Are they receiving good engagement on their posts?
Taking note of these things will help you get a sense of what’s working well for them and how you can improve upon it by using your own unique angle.
For example, if you notice that a competitor is using videos to promote their products, then maybe you should consider hiring a videographer.
Just take the things that work well for them and adapt them to fit your own brand, voice, and audience. This is a great way to make sure you’re always creating fresh content that people will want to engage with.
When you’re sitting down to plan your content strategy for the month or for the rest of the year, keep these tips in mind. They can be the very thing that improves your strategy and allows your customers to have the best experience and interaction with your business. For help creating valuable content that attracts high-quality leads, schedule a free strategy call with Bizzuka today!