As a marketer, you may have noticed a decline in your website’s organic traffic or a slump in your search engine rankings. Perhaps you’ve been struggling to produce high-quality, engaging content that resonates with your target audience. These symptoms may seem small at first, but they can snowball into more significant problems over time. Left …
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Internal linking is a powerful tool that can help your website rank higher in search engines. By adding links to other pages on your website, you are helping Google and other search engines understand the structure of your site and determine which pages are the most important. In order to be successful in your SEO strategy, interlinking …
SEO, or search engine optimization, is the process of improving the ranking of your website on search engines. When it comes to blogs, SEO is especially important in order to draw in more readers. By following these five tips, you can improve your ranking and bring more relevant traffic to your website.1. Decide on your target …
Do you want to get your website to the top of the search engine results? If so, then you need to understand backlinks–one of the most important factors that Google takes into consideration when ranking websites. In this beginner’s guide, we’ll discuss what backlinks are, why they’re important, and how you can start acquiring them for your …
To get SEO right, you’ll need to understand the two primary types: local SEO and on-page SEO, and the difference between the two. But how do you determine which one you should be focusing on for your business? Let’s take a look.Local SEOThis type of SEO is all about optimizing your website and online presence for local …
Every year, it’s important to do an audit of your SEO strategy and make adjustments for the new year. In 2022, there are 4 specific facets of your strategy you should be looking at when creating your new SEO plan. We’ve outlined these pillars below with some helpful tips on how to utilize them to generate …
Launching a new website is an exhilarating and exciting feat for any business. Whether you’re just getting started with rebuilding your site, or you’re right on the verge of launching your site, you’re likely bubbling over with questions: When will people start contacting me? How soon can I expect to see a return on my investment? When will the …
If your website takes more than four seconds to load, you’re losing customers before they even get the chance to look at your website. There are many things that contribute to this speed: blog posts, images, videos, and file sizes all play a role in how fast your site loads. Let’s take a look at the importance …
Google enables the use of display ads via the Google Display Network (GDN) to promote your company, products, or services. So how can you use Google’s Display Network advertising to target your customers where they live online? Both Ad and the Display Network are part of the Google Network. Google Ads relate to Google Search and …
Want to improve organic search rankings? Search Engine Optimization (SEO) is the effort to improve your site’s organic search rankings in search engines. Those are the listings that appear in the main column for which you do not pay. Paid listings, referred to as Pay-Per-Click (PPC), are advertisements that bear resemblance to the organic listings. Sometimes …