Attracting high-level clients to your business can be a challenge. They’re usually very picky because they don’t have the leisure of wasting time making the wrong choices or shopping around.
That being said, attracting these clients requires a precise and unique strategy. It all starts with learning how to identify who these people are and what attracts them.
Here’s where to start.
1. Make sure your methodology is original
What problem are you solving? Why should somebody choose you over one of your competitors? These are tough questions to answer, but they’re essential for attracting high-level clients. If you can’t articulate what makes you special and competent, then how can you expect them to believe it?
High-level clients want the assurance that they’re working with a specialist who delivers on the promises they make. Creating and communicating your unique methodology is the best way to do this.
2. Create a thought leadership brand
High-level clients are looking for leaders, not followers.
To attract them, you need to demonstrate thought leadership by defining problems in a different way than everybody else does before presenting your solutions.
In other words, show them why their current approach doesn’t work and how you can do it better. Thought leadership brands are attractive to high-level clients because they know you’re going to challenge the status quo and help them achieve their goals.
It’s not easy, but it’s worth it.
Start by taking a look at your website, social media presence, and any other marketing collateral you have. Do they communicate your thought leadership brand? Or are you still stuck in the old mindset of “marketing to everyone”?
If it’s the latter, then now is a great time to start making changes.
3. Communicate your values
Values are another essential part of attracting high-level clients. They need to know that you share the same values as them and that you’re not just in it for the money.
One way to do this is by communicating your company culture on your website, social media, and marketing collateral. Showcase photos and videos of your team in action, and talk about how your company makes its clients and employees feel valued. Testimonials work great for conveying this.
High-level clients will be attracted to the idea of working with a team that has common goals and values. They know that this is an investment in something more than just another project–it’s an investment in the future growth of their business.
4. Offer high-value intellectual property
High-level clients are looking for high-value intellectual property (your knowledge and expertise that you’re willing to share with them). The more value you offer in your content, the more credible you become.
Whether it’s a guide, an e-book, or another type of information product that provides education, this type of content positions you as an expert in the field to potential high-level clients.
5. Make sure your point of view is unique
Like every other aspect of your business, it’s essential that your point of view is unique. This means standing out from the crowd and being different in the way that you think about things.
Nobody wants to work with a copycat, so make sure you’re putting your own spin on things. This could be in the form of how you approach problems, the solutions you offer, or even your company culture.
If you can do this effectively, then attracting high-level clients will be a lot easier.
6. Hit on their pain points
High-level clients are looking for a brand that can solve their pain points and offer unique solutions to their problems. This is where your marketing strategy needs to be focused.
Make sure you’re taking the time to understand what their pain points actually are as well as the best way to offer your product or service to them.
High-level clients are looking for a brand that is willing to go above and beyond when it comes to solving their problems, so make sure your messaging reflects this.
Lead generation requires lots of patience and marketing knowledge. Leave it to the professionals at Bizzuka to help you generate high quality leads. Schedule a free strategy call with us today for expert advice on optimizing your strategy!