Traditional marketing can be too complicated and expensive for small businesses to maintain, even when hiring someone else to do it.
Inbound marketing, on the other hand, gives small businesses a chance to stand out. In order to use this tool to your advantage, you’ll first need to understand what it means.
What is inbound marketing?
Inbound marketing is a way to attract customers by generating content that’s specifically tailored to them, such as eBooks, webinars, and blog posts.
Converting leads can be hard, but inbound marketing is one of the most efficient and cost-effective methods of doing so. It creates real value that entrances your audience and keeps them coming back.
The trust your audience gains during this process will strengthen your buyer-seller relationship, leading to continued business for years to come (without the need for extra advertising and research).
Inbound marketing benefits
Cost-effectiveness and customer trust-building are only a couple of the endless benefits of inbound marketing. This strategy also:
Provides 2-way communication
Posting website and social media content are incredible ways to receive instant feedback. This real-time information will help you understand your audience’s likes and dislikes, and how to tweak your content moving forward to attract them.
This feedback also gives you the opportunity to engage in 2-way communication with potential leads. If possible, you should respond to each and every comment or share to let your audience know that you see, hear, and care about them. This engagement will also help your content reach more people.
Boosts your online presence and brand awareness
A good inbound marketing strategy will help consumers find your website first among competitors.
With the proper SEO tweaks and engaging content, web algorithms will increase your site ranking when they see that users are finding what they’re searching for when landing on your profile or site.
Naturally, the more visible your site is, the more likely users are to click on it and convert.
Helps you create customer-focused content
Good content is the backbone of your inbound marketing strategy. This type of marketing forces you to take a deeper dive into your audience’s wants, needs, and desires–guiding you in writing copy that targets their pain points.
Attracts relevant organic traffic
An increase in traffic doesn’t mean anything if conversions aren’t increasing alongside it. Thanks to content creation, one of the biggest bonuses of inbound marketing is that it attracts relevant organic traffic–for less time and money than other marketing methods.
Across the world, 41% of marketers reported that inbound marketing generated a measurable increase in ROI. To that note, 79% of companies with a blog also reported a positive ROI for inbound marketing.
Offers useful data
Inbound marketing results are fairly easy to track. With free tools like Google Tag Manager and Google Analytics, you can gain insights into important data like total number of conversions, clicks, visitors, and more. All of these statistics will help you see what’s working and what’s not so you can continue optimizing your inbound strategy.
Inbound marketing is an incredibly valuable tool when it comes to growing your business. Content marketing alone is not enough to help you increase conversions. At Bizzuka, we have all the tools necessary to create a killer inbound marketing strategy for your business. Schedule a free 45-minute strategy session with us today to get started!