Social media is not only a platform for businesses to promote products and services, but also a place where you can monitor your competitors’ activities and strategies.
Monitoring your competitors’ social media can provide valuable insights into their marketing tactics, audience engagement, and content strategies.
By keeping an eye on your competitors, you can stay ahead of the game and adjust your own social media strategy accordingly. Here are some of the best ways to get started monitoring your competitors’ social media.
1. Set up Google Alerts
Google Alerts is a free tool that can help you monitor your competitors’ social media activity. You can set up alerts for your competitors’ brand names, product names, and other relevant keywords. Whenever your competitors post something online that contains the keywords you specified, you will receive an email alert.
This is a simple and effective way to stay on top of your competitors’ social media activity without having to check their social media accounts regularly.
2. Use social media monitoring tools
There are several social media monitoring tools available that can help you monitor your competitors’ social media activity. These tools allow you to track your competitors’ social media profiles, monitor their engagement metrics, and analyze their content strategy.
Some of the popular social media monitoring tools are Hootsuite, Sprout Social, and Brandwatch. These tools can help you track your competitors’ activity on multiple social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
3. Analyze your competitors’ content strategy
Analyzing your competitors’ content strategy can provide valuable insights into their social media tactics. Pay attention to the type of content they are posting, how often they post, and the engagement they receive on their posts.
You can also analyze the type of media they use in their posts, such as images, videos, and infographics. Additionally, you can see if they are using hashtags, and if so, which ones.
By analyzing your competitors’ content strategy, you can identify gaps in your own social media strategy and adjust your content accordingly.
4. Keep track of your competitors’ audience engagement
Keeping track of your competitors’ audience engagement can help you understand how well their strategy is performing. You can analyze the number of likes, comments, shares, and followers they have on their social media profiles.
Additionally, you can analyze the type of engagement they receive, such as positive or negative feedback and reviews, along with if and how they respond to it. This information can help you identify ways to stand out.
At Bizzuka, competitor analysis is one of our specialties. In fact, we’ve developed an incredibly in-depth research process for this purpose and built it into our 6-phase marketing framework, OPTICS ™. Join our OPTICS ™ Accelerator digital marketing course to learn how to fix the biggest blind spots that are killing the effectiveness of your internal healthcare marketing team.