Getting traffic to your site is great, but it’s conversions that actually grow your business.
Boosting those numbers means making smart changes that guide visitors toward action.
Here are 10 of the most effective ways to increase your conversions:
Test to find what actually works
Create easy navigation so visitors don’t get lost
Enhance your user experience with a smooth, intuitive design
Draw in relevant traffic that’s more likely to convert
Provide valuable information that builds trust
Offer incentives like discounts or lead magnets to encourage action
Use an enticing call to action that’s clear and persuasive
Include testimonials to add credibility and social proof
Create a sense of urgency with limited-time offers
Add live chat to answer questions in real time
Start with a few, track your results, and keep refining from there.
1. Test, test, test
You should always experiment with different strategies to find out what works best for your website. For example, you might try A/B testing your website to see which strategies are better at increasing conversions.
You will always need to be willing to experiment and push boundaries in order to see your conversion rates increase, but it will be more than worth the time and effort you put in.
2. Create an easy navigation
One of the most important aspects to any site is the navigation. If your visitors are struggling to navigate through your site, increasing conversions will be impossible. If they get lost or confused about where they should go next, chances are high that they will leave and find someone else who can solve their problem.
When it comes to creating an effective navigation menu, visitors are looking for clarity and simplicity. One way to simplify your site’s navigation is by using fewer buttons or links on the main header bar, so users can quickly find what they need without having too many options presented at once. Your “Contact Us” button should be the most noticeable.
By making sure everything is clear and easily accessible, you will reduce any possible confusion or frustration that your visitors might encounter while browsing around on your site.
3. Enhance your user experience
Next up, make sure users have a good experience while browsing through your site. For example, if your metrics show potential customers are clicking around aimlessly, your calls to action may not be clear enough or your website may not be optimized for their device (mobile, tablet, etc.). Every little hiccup can cause you to lose a visitor before they even get the chance to convert.
4. Draw in relevant traffic
Another thing that can go a long way in increasing conversion rates is making sure the right people are visiting your site. If you’re not targeting the right audience, then it’s unlikely that you will see any results. You can increase relevant traffic with the proper SEO, keywords, and content marketing.
5. Provide valuable information
As we like to say here at Bizzuka, “If content is king, then conversion is queen.” You should always try to be as informative as possible without overwhelming your users. By providing valuable content and educating users about what they’re looking for, your conversions are sure to skyrocket. Free eBooks, newsletters, and lead magnets are all great ways to provide valuable content while capturing email addresses in return.
6. Offer incentives
Another great way to increase conversion rates is by using incentives such as discounts and coupons. Make sure you’re offering an incentive that will actually motivate people into buying your product or service. It’s important to be careful with this tactic as you don’t want to mislead or deceive your users. Be upfront if the offer is only valid for a limited time.
7. Use an enticing call to action
If you want people to sign up for your service or download a particular piece of content, then you need to make it very clear and easy for them to do so. Your CTA also needs to be enticing. Simple phrases like “click here” and “read more” aren’t very alluring. “Request an appointment” or “try for free” imply that the visitor will get something in return for clicking your button. This is essential to increasing conversion rates.
8. Include testimonials on your site
Having positive testimonials and reviews on your website is a surefire way to catch users’ attention and gain their trust. You should always try to collect as many reviews as possible, so when someone lands on your site, they’re more confident about converting.
9. Create a sense of urgency
Another great way to increase conversion rates is by creating a sense of urgency. For example, using phrases such as “limited time offer” or “while supplies last” will generate curiosity and urgency, causing users to click. You should also make sure that your title or content states why the deal is only available for a limited time so there won’t be any confusion.
10. Add a live chat to your site
Finally, consider adding a live chat feature to your site. If users have any questions about your product, they can simply click on the “chat now” button and ask their question. This will help increase conversions because it makes your potential customers feel as though you are readily available for them at all times.
We recommend implementing as many of these tips as possible and testing to see which ones work. You might be surprised by what works for you and what doesn’t. For more help with lead generation, schedule a free 45-minute strategy session with Bizzuka today!