Does Your Business Need Instagram? 

woman opening instagram
July 23, 2021

If your company isn’t on Instagram yet, you need to get with the times. 

We know what you’re thinking:

“My audience isn’t on Instagram,” or “Instagram is just for fashion and teenagers.”

This couldn’t be further from the truth. 

Instagram is one of the fastest growing social media platforms, and with good reason. It’s a visual app that’s perfect for businesses of all shapes and sizes to connect with their potential audience.

With roughly one billion active users, over 300,000,000 of them are above the age of 35. Instagram also offers a wide array of categories to choose from when creating your business profile and selecting your industry. 

Benefits of Instagram for Business

Instagram can improve your marketing strategy by providing you with an avenue to show your products or services using a visual medium. 

This is vital to helping potential customers really connect with your brand and visualize themselves utilizing your products or services. 

Instagram also allows you to engage with customers by responding to them directly on the platform. When used properly, this app really has the potential to be a game-changer for your business. With it, you can:

  • Provide an avenue to show your products/services via visuals

  • Engage and interact with customers

  • Partner with influencers

  • Use the Instagram Insights tool to check out which of your posts are performing the best

  • Get creative by posting videos and live streams

  • Make money directly from the platform

  • Increase your visibility with hashtags

  • Run ads

  • Keep an eye on the competition

There are endless reasons why all businesses should be using Instagram as part of their marketing and advertising efforts. It has a lot of benefits that can improve your business in the short and long term.

Growing your business on social media requires lots of patience and marketing knowledge. Leave it to the professionals at Bizzuka to help you create a social media marketing strategy that will attract high-quality leads that convert. Schedule a free strategy call with us today for expert advice on getting started with social media.