Social media usage is at an all-time high.
This would be good news for businesses looking to market their services on social media, if organic traffic wasn’t down due to how much content is out there.
That being said, there’s never been a more crucial time to stand out from the competition.
With the average reach for organic content on Facebook down to a measly 5.2%, you need to develop a social media marketing plan that’ll help you put your best social foot forward and build the connections necessary to succeed.
Not sure where to start?
No worries. We’ve got the basics boiled down to three simple steps.
1. Select your platforms wisely
The first step towards growing your business on social media starts with choosing the platforms you want to target.
This will require a bit of research. You’ll want to know where your potential customers are congregating online and focus the majority of your energy on these platforms.
You can conduct this research by checking out demographic data for Facebook, Twitter, Instagram, LinkedIn, Tik Tok, YouTube, and any other social media apps you’re interested in exploring.
Once you’ve made your decision, start setting up your account(s).
2. Create your brand
After you’ve picked your new stomping grounds, it’s time to build up your brand presence. In order to create successful relationships, your followers will need to trust your online persona. Their first impression of your profile will determine whether they interact with you or not.
The more likes, comments, shares, and posts you have; the more credible you appear. This will be vital in attracting and keeping new followers and increasing engagement. But how do you draw in these people to begin with?
It starts with posting real pictures of your employees working with your customers and products.
When potential customers/followers see this, they’ll get a feel for what it’s like to visit your store and work with you. After all, it’s much easier to relate to real photos than it is to stock photos.
You’ll also want to regularly post meaningful, informational content that your audience will find useful. We hate to break it to you, but your customers don’t care about your office Christmas party.
They want to hear about what you’re doing for the community, how your product is helping others, and the ways in which you can offer solutions to their pain points.
3. Focus on lead generation
After you’ve built your brand on social media, it’s time to shift your focus to lead generation. In the social media world, leads can be generated organically or through paid ads.
Organic leads are non-paid leads that come from the natural engagement and sharing of your posts online. The key to generating organic customers lies in creating interactive content and posting on a regular schedule.
Quick responses are essential, and you may need to hire an additional team member to tackle responding to comments and messages.
One of the biggest drawbacks to organic lead generation is that it takes a while to build up a following and gain shares. With paid ads, however, you can generate leads a lot faster–you’ll just have to pay to get your content shown to people outside of your follower network.
Paid ads are available on all social media platforms, but you should only pay for advertising on the apps that are used most by your ideal customer base. One of the main benefits of paid advertising is that it automatically tracks consumer response, meaning that you’ll have access to all the data necessary to tell whether your ads are working or not and what you need to fix.
Growing your business on social media requires lots of patience and marketing knowledge. Leave it to the professionals at Bizzuka to help you create a social media marketing strategy that will attract high-quality leads that convert. Schedule a free strategy call with us today for expert advice on getting started with social media.