How to Use ChatGPT Plugins 

chatgpt graphic concept
June 19, 2023

Are you feeling a bit like a fish out of water when it comes to all this talk about AI in marketing and using ChatGPT

You're not alone. 

It's a big, techy world out there, and it's changing faster than a cheetah on a caffeine buzz.

You know that feeling when you're late to a party and everyone else seems to be in on a joke you missed? That's how it can feel when your business isn't fully leveraging AI in marketing. But how do you know if you're really missing out? 

Here's the good news: you don't need a PhD in computer science to get on board. In fact, you're about to discover how to turn this AI buzz from an overwhelming mystery into a powerful tool for your business.

Here are a few symptoms to watch for:

  1. Your marketing efforts are more manual than a 90s stick shift. If you're spending hours crafting individual emails, social media posts, or ad campaigns, you're working harder, not smarter. AI can automate these tasks, freeing up your time for more strategic work.

  2. You're drowning in data but thirsty for insights. You've got spreadsheets for your spreadsheets, but what does it all mean? AI can analyze your data and provide actionable insights, helping you make informed decisions.

  3. Your customer engagement is as flat as a pancake. If your engagement rates are low, it could be a sign that your content isn't resonating. AI can help you personalize your content to better connect with your audience.

  4. Your competitors are zooming past you. If your competitors are leveraging AI and you're not, they have a distinct advantage. They're likely reaching more customers, more effectively, and at a lower cost.

Recognizing these symptoms is the first step towards a solution. But what happens if you ignore them?

How AI struggles can impact your business

So, you've spotted some of the symptoms we talked about in the last section. But when you shrug it off and keep doing business as usual, it's a bit like ignoring a leaky faucet - it might not seem like a big deal at first, but over time, it can lead to a whole lot of wasted resources and a hefty repair bill.

Here's how those AI struggles can ripple out and impact your business:

  1. Lost Time: Without AI, you're spending more time on manual tasks. That's time you could be using to strategize, innovate, and grow your business.

  2. Missed Opportunities: AI can analyze data and spot trends faster than any human. Without it, you could be missing out on key insights and opportunities.

  3. Decreased Engagement: If your content isn't hitting the mark, your engagement rates will suffer. This can lead to decreased brand loyalty and lower sales.

  4. Increased Costs: AI can help you streamline your marketing efforts and reduce costs. Without it, you could be spending more than necessary.

  5. Competitive Disadvantage: If your competitors are using AI and you're not, they're likely getting more bang for their marketing buck. This can put you at a serious disadvantage.

But don't worry, it's not all doom and gloom. In fact, there's a solution that can help you turn things around. And it's easier than you might think. 

The power of ChatGPT plugins

Now that we've established the importance of AI in marketing and how it can help you overcome your challenges, let's dive into the world of ChatGPT and its plugins. 

These are specially-designed tools that allow ChatGPT to access current information, perform calculations, or utilize third-party services. They expand the potential of ChatGPT and offer a plethora of new applications.

These plugins are a game-changer. They can help you automate tasks, extract valuable information, and even interact with other services. The best part? You don't need to be a tech wizard to use them. They're designed to be user-friendly and intuitive.

But how do you access these plugins? 

First, you need the paid version of ChatGPT, known as ChatGPT Plus. Once you have that, you can navigate to your ChatGPT settings and activate "Plugins" under "Beta features." After activating the feature, you can select the "Plugins" area under the GPT-4 model. Now, you have access to the plugin store and can choose and activate from an ever-growing library of plugins.

The possibilities are endless, and the potential benefits for your business are immense. With the right set of plugins, your AI assistant can become an even more powerful tool, capable of handling a wider range of tasks and providing more value to your business.

For example, there's a plugin called "Access Link" that allows you to access any link on the internet and retrieve the information you need. Another one, "AI News Roundup," provides you with today's AI headlines as a clickable link roundup. There's even a "Calculator" plugin that performs a given formula and delivers a result. These are just a few examples of the over 440 different ChatGPT plugins available.

Remember, the world of AI is constantly evolving, and staying ahead of the curve can give your business a significant competitive advantage. By leveraging the power of ChatGPT and its plugins, you can ensure that your business is always at the forefront of this technological revolution.

Leveraging ChatGPT plugins for your marketing success

Alright, we've talked about the power of AI in marketing, the potential pitfalls of not leveraging it, and how ChatGPT plugins can be a game-changer for your business. 

But what if you still need a little extra help navigating this brave new world of AI-driven marketing? 

That's where Bizzuka comes in.

Bizzuka can help you unleash the full potential of your marketing team and operations. Whether it's through our OPTICS™ Accelerator Academy or our fractional Chief Marketing Officers (fCMOs), we can provide rapid and measurable change when you get OPTICS™ on your marketing.

What's OPTICS™, you ask? 

It's Bizzuka's proven process that focuses on increasing your number of clients, the size of each transaction, and the frequency of transactions. This approach can help you sizeably increase your revenue, and it only requires a 17% increase in each of the three areas mentioned above.

With Bizzuka's help, you can not only understand and leverage the power of AI, but also optimize your overall marketing strategy. We can help you identify what's holding you back from achieving your growth goals and discover quick ways you can accelerate growth in the next 90 days.

So, if you're ready to take your marketing to the next level and harness the power of AI, schedule a free strategy call with us today.