The United States healthcare system is in desperate need of improvement, and it starts with your hospital’s leadership team.
The first step in making any change is admitting that there is a problem, and unfortunately, our healthcare system has been plagued with problems for quite some time.
One of the biggest issues facing our healthcare system today is the rising cost of care.
But these uncontrolled prices and costs aren't the only problems. With that comes burnout, barriers to accessibility, unacceptable quality, poorly-distributed resources, and tone-deaf marketing messages.
Leadership changes to make
These aren't sustainable trends, and they must be addressed at the individual level--starting with your hospital's leadership.
For example, this may mean cutting back on unnecessary costs, such as administrative expenses. Or, it may mean investing in the right personnel or technology that can help improve patient care while reducing costs.
Unfortunately, one of the first budget items to go when hospitals and medical practices are seeking to reduce costs is marketing.
But as any good business leader knows, you have to spend money to make money.
And in the case of healthcare, this means investing in marketing to improve patient acquisition and retention rates.
Adding a fractional chief marketing officer (CMO) to your team
Not seeing results from your current marketing strategy? Maybe you don't understand what your marketing team or current CMO is even doing.
You simply don't have the time to manage them yourself, and you're anxious to get a new plan in place for next year, because your current one hasn’t met your goals or vision.
A fractional CMO works for you on a part-time basis, allowing you to save on salary and benefits costs--without sacrificing quality of work.
At Bizzuka, our fractional CMOs focus on:
- Managing and mentoring your marketing team, holding them accountable
- Providing leadership and experience
- Planning comprehensive marketing campaigns that drive results
- Supervising vendor relationships
- Increasing your patient volume
A fractional CMO is a perfect solution for busy healthcare leaders who want to improve their marketing strategy, but don't have the time or resources to do it themselves.
Your marketing personnel and the messages they convey are essential to improving our healthcare system.
If you're ready to take your marketing to the next level and improve patient/client acquisition and retention rates, schedule your free 60-minute marketing diagnostic consultation with us today.
On this call, you’ll gain clarity on your current tactics, time allocation, strategy, and direction. If we can help, we’ll arrange another call to discuss further. If not, we will at least point you in the right direction to get the help you need.