Are your healthcare marketing efforts Falling short of your growth objectives?

How do you find the time to get your medical marketing team in sync with your growth vision and executing effectively? 

The Challenge

Finding the time to build and manage a marketing team and your outside marketing resources can be a challenge, but it's essential for ensuring your growth targets are consistently hit. 

You have to ensure that everyone is on the same page and working towards the same goal. This means having regular check-ins and meetings to discuss progress, roadblocks, and successes.

You need to make sure that everyone understands your growth vision for the company and how their work fits into that big picture.

You have to fully understand your target audience, the problems they have, how they communicate, where to reach them, and how to state your competitive advantage.

You need someone to constantly monitor your online ratings to ensure rapid responses to negative reviews as well as the encouragement of positive ones. 

You need to develop a referral system and a retention system. You should have a way to train new employees on the various marketing technologies you're using inside of your medical system.

You have to make sure everyone on your team (including agencies and outside vendors) is executing effectively. This means setting clear priorities and expectations, and holding people accountable to results. It also means providing the resources and support they need to do their jobs well.

It's no wonder you're overwhelmed.

The Problem

What if healthcare marketing is not your strong suit? What if you don't have time to create a comprehensive marketing strategy, make sure everyone understands their role and the tactics needed to make it a success?

Who is going to document your Standard Operating Procedures and make sure the team is following them?

What if they don't know which metrics to monitor or how to modify tactics based on those metrics?

You might have come to the conclusion that an expert is needed to head your company's marketing team in order to achieve growth goals.

However, what if you don't have the time or budget to fill this position?

Don't worry - there are ways to get the executive level leadership you need without blowing your marketing budget in the process. In no time, you'll have your marketing team energized, focused, and crushing your revenue and patient growth goals.


The OPTICSTM Solution

If you've hit a wall with your patient growth, marketing effectiveness, or business development efforts, then implementing OPTICS™ in your organization is the ideal long-term solution. 

OPTICS™ is an immersive solution that includes the methodical implementation of the OPTICS™ framework from a dedicated fractional Chief Marketing Strategist or fractional Chief Marketing Officer (aka fractional CMO), one-on-one strategic development and team oversight, online training, weekly group coaching calls, and membership in a private, online community of non-competitive, like-minded healthcare professionals.

The OPTICS™ framework is a 6-step process to articulating your vision and goals, developing your short-term and long-term marketing strategy, creating alignment with your marketing team and vendors, establishing and monitoring actionable KPIs, and fine-tuning the process to ensure executional excellence.

What’s a fractional CMO? 

It’s a senior marketing executive who works with your company on a part-time basis. A fractional CMO provides experience, oversight, and strategic recommendations from outside your organization, but at a fraction of the cost of a full-time CMO.

There are some key differences that make fractional CMOs a more attractive option for many companies.

For starters, fractional CMOs are more dedicated to your company’s growth. They’re not just here to provide advice and then move on to the next client. They’re invested in your success and want to see you grow.

Additionally, while their primary expertise lies in the healthcare industry, our fractional CMOs have a wealth of experience in different industries. This means they can bring a fresh perspective to your marketing efforts. And because they’re not embedded in your organization, they can offer unbiased insights and recommendations.

If you’re looking for marketing help that will take your healthcare organization to peak operational efficiency and effectiveness, the Bizzuka OPTICS™ framework will accelerate your path to success.

Find out what's holding back your patient and revenue growth.

Give us 45-60 minutes, and we'll help you gain clarity on the opportunities that are lying dormant in your organization. You'll walk away with a crystal clear view of what you can do to accelerate growth in the next 12 months.