Unlike other industries, the use of social media among oil & gas companies is less about its effect on marketing and more about how it can benefit peer-to-peer collaboration, as well as other uses.
B2B companies tend to favor LinkedIn due to its business focus. The social network recently launched an advertising feature called Sponsored Updates that bears a striking resemblance to Facebook Promoted Posts.
Onebane, a general practice law firm located in Lafayette, LA, makes extensive use of the Internet for marketing. Recently, I sat down with Onebane's marketing director, Jane Guidry, for a chat about the various ways it leverages the web.
Best-selling author and digital marketing expert Bryan Eisenberg talks about the impact of big data on marketing.
Love it or hate it, everyone uses email. If you're not employing email for marketing, you're missing out on one of the most tried-and-true marketing channels in existence today.
Great leaders operate from a position of authority based on a keen understanding of who they are as people. Such authenticity is exemplified in their leadership style and reflected in their "voice."
What happens when a company unites passion with purpose? According to the late Zig Ziglar, it can result in nothing less than absolute peak performance.
Want to know the star of B2B social media right now? It's a company you've probably never heard of. Here's a hint: They ship stuff on very large boats.
If you think branding only applies to large corporations, nothing could be further from the truth. Smaller companies also need to focus on building brand value and equity.
How easy is it for your website visitors to find the information they're looking for? Here are five tips that can help.