Copying and pasting ChatGPT-generated copy doesn’t make you a thought leader.It makes you quite the opposite of that. Take, for instance, this post, which came across my feed on LinkedIn. I blurred out the copy so as not to incriminate the person who posted it. I read it and immediately sensed that it was a default response …
Perhaps this will help:
This post is the final post in a seven-part series on healthcare marketing. It examines the sixth and final phase of the OPTICS™Framework, the Sync Phase. Checkout the entire series: Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Part 7 Will any road take you there?Whether your organization is large or …
This post is the sixth in a seven-part series on healthcare marketing, which outlines six critical phases of marketing that all marketers — especially healthcare marketers — should master if they want to accelerate patient/client growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. We call these six critical phases OPTICS, and …
This post is the fifth post in a seven-part series on healthcare marketing, which outlines the six critical phases of marketing that healthcare marketers should master if they want to accelerate growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. We call these six critical phases OPTICS, and in this post, we …
This is the fourth in a series of seven posts on healthcare marketing outlining the six critical phases of marketing that healthcare marketers must master to accelerate patient/client growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. This installment describes the process of targeting your ideal customer (patient or client). We …
This post is the third in a seven-part series on healthcare marketing, which outlines six critical phases of marketing that healthcare marketers should master to accelerate patient/client growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. We call these six critical phases OPTICS™, and part one of this series gave an overview …
This post is the second in a seven-part series on healthcare marketing. This installment looks at the first of six critical phases healthcare marketers need to go through to accelerate patient/client growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. We will address the other phases in subsequent posts weekly. Checkout …
This post is the first of a seven-part series on healthcare marketing. It looks at the six critical phases of marketing that healthcare marketers should master to accelerate patient/client growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. Subsequent posts, published weekly, will examine each of the 6-critical phases of healthcare …
Creating content marketing such as blog posts is one thing, but getting it seen by people who matter to your business is another. “If we build it, they will come” may have worked for Kevin Costner, but “If we write it, they will come” may fail to offer a similar payoff. So how do you …
It’s become commonplace to find social media icons on business websites that link to social networks where the company has a presence. But why should your site have them and what purpose do they serve? The answer can be found in a recent report (PDF) from marketing research agency Forrester that talked about four types of social media tools …